Brands management, at its recent analyst day in New York, pegged the estimated effect of the avian flu scare in China at a 20% sales decline over the next six weeks.
Originating from the video game industry, many of these pioneering concepts now play a key role in driving incentive and behavior management for both brands in the consumer world and internal scenarios in the workplace.
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These are globally recognized brands with strong balance sheets, experienced management, high levels of cash flow and above-average dividends.
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The Interbrand report commends 3M for first setting up an environmental policy in 1975, offering more eco-friendly brands to its customers and its energy management programs.
Huang Shengming, secretary-general of the China National Food Industry Association, says that Chinese people associate foreign brands with quality, and that foreign management practices have sharpened up local companies.
However, at least 100 well-regarded companies have successfully expanded their brands into the international marketplace by integrating reputation management into the way they do business.
Building global brands is more competitive and demands more rigorous management than when Japanese and then South Korean companies undertook the challenge at comparative levels of their country's economic development.
On the surface, visionless leadership, reckless management, and militant unions drove Hostess Brands, the maker of American icon Twinkie, to liquidation.
Brands can be notoriously resistant to cookie-cutter management direction.
In Beam, you have a company that was recently spun off from a larger conglomerate (Fortune Brands) that made no sense, and a management team that is eager to prove what an independent Beam can do.
Friends and colleagues say Ms. Ashby's success comes from combining highly analytical and patient deal making with a hands-on management style and a knack for building brands without betraying what attracted customers to them in the first place.
Reckitt puts its success down to management, marketing and the positioning of its brands.
Such demands begin with how luxury buyers like to be wooed at all sorts of expensive drive-and-schmooze events that are continually on the dockets of brands such as Lexus, BMW, Audi, Cadillac and their dealers, and carries through to the more intense after-sale customer-relationship management programs that are usually applied by luxury brands.
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The food giant attributed the growth to effective cost management and to a prescient investment in its iconic brands.
Interbrand, a leader in brand management, has released a list of the Best Global Green Brands 2011.
Whether companies partner with nonprofits or create groundbreaking supply chain management processes, they are concerned with building stronger and more recognizable brands.
De Castro brings more than 20 years experience leading operations, strategy, partner management and revenue generation for some of the world's leading brands.
The course director, Annalisa Tarquini, says the "management of luxury retail is a critical growth area for international luxury brands, and the need for trained and professional managers is imperative".
About 10 days before the Stern re-signing, Sirius also renewed its contract with the National Football League, one of the most noxious current management had inherited from the early days of satellite radio with two brands competing for product.
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We really want to connect our global brands with the global generation, and the best way to do that is with global management.
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They optimized the battery management system specifically to our motor, rather than relying on a generic system like other brands.
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He sees a scalable, long-term growth story based on the rising consumption of fast food, strong brands that cater to local tastes, a dominant market position at home, strong cash flow and strong management.
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