Amid this apparent devastation, in fact, Spanish companies still managed to crack the top 100 in the recent Global Brands Index.
Bradford believes marketers will use the index to measure their brands' levels of awareness in social media.
The 10 brands ranked in the Luxury Car Buzz Index include Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Lexus, Lincoln, Mercedes-Benz and Volvo.
For example, Hyundai has risen to the top spot in the Brand Keys Customer Loyalty Engagement Index, heading all other automotive brands and placing sixth among a total of about 600 brands across 83 verticals.
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OK, you can look at the other side of the usage ratio and say that 45% of photos and videos are still being shot with traditional cameras, and this year, in our Customer Loyalty Engagement Index, we did track digital camera brands.
FORBES: Are Canon, Nikon, and Samsung In Danger of Losing Their Digital Focus?
Overall, Index scores for each of these Apple brands have remained relatively constant over the past four months, though with a notable upswing for all the brands during October, coinciding with the death of Apple founder Steve Jobs and the outpouring of emotion that soon followed.
FORBES: Amidst Stable of Prizewinners, Apple's Own Brand Still Perceived as Best
The finding from our annual Fashion Brand Index that shows an increasing importance of fashion brands in the decision-making and purchasing process supports our claim that brands have never mattered more than they do now.
Just as with the Index scores, over the past four months there has not been any dramatic shift for the Value score of any of the Apple brand in particular, though each of the brands did experience a uptick in October, similar to what happened with the Index scores.
FORBES: Amidst Stable of Prizewinners, Apple's Own Brand Still Perceived as Best
The index doesn't measure whether the mentions are positive or negative, but Bradford believes brands should aim for a high score, regardless of sentiment.
For the back-story on what brands made the all right moves in this successful consumer romance, click here for more on the Fashion Loyalty Index study and the complete fashion brand rankings.
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