Named so it could accommodate a rotating cast of products, brands or designers, Franklin sees it as a "medicine chest" of opportunities.
Of course, they knew the awards ceremony was a performance in itself, and they made sartorial choices that reinforced their personal brands, as well as the brands of the designers they chose to wear.
FORBES: From Bradley to Lena: Personal Branding on the Red Carpet
Cheng explains that the company is now seeking out good local designers and brands.
FORBES: Malaysia's Parkson Group Jumps Into Indonesia's Mall Boom
Or Chairperson of Africa Fashion International, Dr Precious Moloi-Motsepe, whose mission is to create global demand for African designers and brands.
The award-winning fashion shows have an impressive line-up this season, featuring green national and international brands such as Quebec designers Atelier B. and Respecterre and Mala Imports from Bali, Indonesia.
FORBES: 'Eco Fashion Week' For Ethical And Sustainable Designers
The city is also home to a vibrant fashion community, where dozens of independent designers and clothing brands influence country and continent-wide fashion trends.
The company, whose looms by themselves consume 5% of Australia's entire wool exports, has been steadily adding designers and fashion brands to its portfolio.
With the notable exception of Yohji Yamamoto and Y-3 (his decadelong collaboration with Adidas, which is much more fashion than fitness), fashion designers and sports brands make awkward bedfellows.
WSJ: Tina Gaudoin on Style: Will the Runway Ever Meet the Road?
We have an innate advantage in our proprietary brands, which are driven by 45 in-house designers who previously worked for some major fashion apparel brands.
Eight Japanese brands will showcase Japanese leather products, hoping to highlight the designers' craftsmanship, said Kaoru Imajo, a spokesman for the event.
The collaboration involves multiple brands, retail and fashion with gift items from 24 well-known designers, all members of the Council of Fashion Designers of America (CFDA).
FORBES: Target + Neiman Marcus And A Lesson In Multichannel Retailing
Lately more and more musicians have teamed up with clothing designers in order to reach fans from both worlds while abiding by their distinct brands, and plenty of rappers have found great sartorial foils in streetwear companies.
FORBES: Eminem Releases A Hat To Announce And Promote His New Album
In Tokyo, Boston and Amsterdam Goodbaby has 16 engineers, designers and market researchers toiling away to produce new models of high-end strollers for brands such as Silver Cross, Quinny and Maxi-Cosi.
应用推荐