All these things fall into that -- the branding, the image, the importance of radio -- they're all connected.

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The re-branding will bring the image of the Northern Bank closer to the Copenhagen-based Danske bank.

BBC: Northern Bank officially rebrands as 'Danske Bank'

Branding works only when the image-making reflects reality.

ECONOMIST: Rebranding Britain: Compellingly dull | The

Companies selling above-average levels of better-for-you foods and beverages enjoyed higher operating profits, larger returns to shareholders, and a better image among consumers, branding studies have shown.

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