So I reached out to branding and package design expert David Brier who has worked on some of the biggest brands in the world.
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As the internet becomes less dominated by American tastes, he adds, European skills, for instance in design and branding, are becoming more valuable.
That could explain why successful consumer electronics companies like Apple and Google limit outsourcing to manufacturing, keeping product design, branding and marketing, and after-sales service in-house.
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Rather than continuing to spend energy and investment on raw technology development, it created a program building on the innovations of others, providing then the true value add of integration, design and branding that has made each product extension a success.
SanDisk Corporation (NASDAQ: SNDK) is a global leader in flash memory storage solutions, from research and development, product design and manufacturing to branding and distribution for OEM and retail channels.
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At the same time, she has worked in dot coms since 2000, was previously the Creative Director at Myspace, and was the general manager at Fluid Design, an interactive branding agency.
Luxury hotels can invest millions in design, training, building, and branding.
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"They may take advantage of U.S. branding, of U.S. management and technique, or U.S. design knowledge, " Spulber says.
When they first hung their shingle in 1992 (producing record sleeves and soon undertaking the branding of Yohji Yamamoto's just-debuted Y's line), graphic design was an almost arbitrary choice.
Available in two colors, burgundy and black, the new notebook line features a sculptured design that blends materials and edges for a cohesive look and feel marked by the cover's distinctive branding stripe flanked by silver accents.
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