He's released Halloween and Fourth of July albums and produced hundreds of Mannheim Steamroller-branded products, from bath gels to meat marinades.

WSJ: The Mannheim Steamroller Founder's Wild Holiday Home

Hormel chairman Jeffrey Ettinger said that in the US, peanut butter was the second-most popular sandwich ingredient after ham, and added that Skippy would help Hormel "to grow our branded presence in the centre of the store with a non-meat protein product".

BBC: Skippy peanut butter sold to Spam owner