Generic drug companies are also developing their own proprietary products to grab a little piece of the lucrative branded market.
In the recently ended third quarter, Eylea captured roughly one-third of the branded market share for wet AMD, according to Regeneron ceo Leonard Schleifer.
Moreover, the branded market is growing, he believes, because there were additional indications for Lucentis for treating diabetic macular edema, the patient population expanded due to age and more patients switched from Avastin.
All this is partly because French rival Pernod-Ricard has been quicker off the mark in China this past decade, building up a dominant slice of the international-branded market with drinks such as Martell and Ballantine's.
Most of the major players in up-market branded jewelry play the celebrity-event game.
Some Buick models and some small Chevys, for instance, have been branded for the Chinese market.
It is no secret that the Chinese market likes branded, Western goods, with purchasing in China driving higher end apparel, jewelry and auto sales.
But what is certain is that until very recently the market in discounted branded goods has been growing rapidly throughout Europe.
And the announcement was branded "bizarre" by market leader British Telecom, which too has been banking on a September announcement, and said Oftel inquiries "normally move at the speed of a glacier".
If you're thinking that makes no sense because Android is "open, " well, you might have another think coming -- Skyhook claims that Google's decisions to allow access to Android Market and its branded apps are an entirely subjective ruse based on something called the Compliance Definition Document, which can be "arbitrarily" interpreted any way Google wants with no recourse.
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This helped Ford put many of his competitors out of business, commandeering enough market share to get him branded a monopolist were this to happen today.
Under the second deal, China Construction Bank gains exclusive rights to market the official Manchester United-branded credit card in China.
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The American market is even more oriented to branded wines, with the top 115 wines now accounting for 80% of sales.
Seagate Technology made a significant investment in Virident Systems in order to develop a branded presence in the PCIe storage device system market.
The big retailers like their private labels because they typically provide 5-10% more profit than branded products, says Euromonitor International, a market-research company.
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The sequential and year-on-year increase was primarily due to higher churn of branded contract customers as a result of competitive market conditions and all of T-Mobile's primary nationwide competitors offering the iPhone 4S in the fourth quarter of 2011.
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We saw it in the campaign to get corporations to withdraw from the American Legislative Exchange Council, a pro-market organization of state legislators that found itself branded racist for supporting state voter-ID and stand-your-ground laws.
Lilly's fall emphasizes a key weakness of many big pharmaceutical companies: The expiration of a major patent allows generic drugs to enter the market and usually eat away most of the branded drug's sales within two years.
Most big drugmakers abandoned the flu vaccine market, which is far less profitable than that of branded drugs.
In effect, the branded cereal would cede the most price-sensitive segment of the market to the own-label cereal, in the hope that the own-label firm will keep its prices up.
However, the wealth creation in emerging markets, as well as a better environment for branded drugs with less threat of counterfeit drugs, has resulted in better market opportunities in these emerging markets.
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And if a patent is valid, the branded producer has a right to deny the generic drug maker access to the market until that patent expires.
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Clinical Data chief executive Drew Fromkin argues that the nature of the depression market is changing as more and more drugs go generic, with branded drugs being prescribed increasingly by specialists.
And branded beer is pricier than lumpy home-brew (which is probably the African market leader by volume chugged, though no one is keeping records).
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Under existing regulations, generic firms can compete against an off-patent branded drug and battle for first-to-file, 180-day exclusivity to market a generic replacement.
India's Dr. Reddy's Laboratories (nyse: RDY - news - people ) looks ready to bring a so-called branded generic version of Norvasc, Pfizer's best-selling hypertension medicine, to market.
In the U.S., the first generic drug maker to challenge the patents on a branded drug can be granted a six-month monopoly that prevents other copycats from entering the market.
But the European Court of Justice banned the sale of branded goods bought through unauthorised channels outside the European Union - on the so-called 'grey market'.
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