This initiative is apparently an endeavor to limit the number of manufacturers allowed to make collegiate branded apparel sold at certain types of retail outlets.

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So far the tangible products have mainly been wearable items such as branded apparel but the AMG channel allows for delivery of a range of items.

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"Consumers responded to our extremely fresh selections of branded spring apparel, " said Carol Meyrowitz, CEO of TJX in a statement.

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American Apparel is a vertically integrated manufacturer, distributor and retailer of branded fashion and basic apparel.

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It became profitable in 2003, and today its toys, apparel, ceramics and other branded goods are sold in more than 10, 000 retail stores world-wide.

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It is no secret that the Chinese market likes branded, Western goods, with purchasing in China driving higher end apparel, jewelry and auto sales.

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LeBronJames.com will also include ads directing visitors to a branded microsite on ChampsSports.com where they can purchase the latest LeBron James sneakers, apparel and accessories.

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