Few things can hurt a brand's word-of-mouth like a rude hotel desk clerk, a high-pressure stockbroker or a perpetually late airline with unsympathetic flight attendants.
For instance, even though the study found that the vast majority of brand conversations are happening offline, it also identified the internet as a crucial media component driving word of mouth brand advocacy.
Its cloth factory in Gujarat was legendary for efficiency, and its Vimal brand became a household word.
Moreover, this brand has known the word interconnectivity for over 20 years.
No word on where Russel Brand, Christian Rock and Tim Tebow might fit in, though.
The brand was built almost exclusively by word-of-mouth marketing.
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The concept: Create brand lust in youngsters by way of word of mouth (or Internet) among trendsetters.
While popular wisdom is that any publicity is good publicity, academic research has largely shown that negative word of mouth hurts company brand and sales.
Why not put together a panel of customers for exploratory research, testing products concepts and spreading the word about your company, brand and products across the social Web?
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In my last blog we established the importance of Word of Mouth in building your brand.
Great customer service is critical for attracting repeat customers and building positive word of mouth and a respected brand.
The word curator is increasingly linked to brand management.
This provides an easy way for retailers to tap into the wider networks of their customers to promote their brand, and encourages customers to spread the word far and wide by increasing their pool of contacts with the reward of discounts.
Each customer contact is an opportunity to retain a customer, create positive word of mouth, and build the brand.
Consequently, for the first time since the days of the corner store (that was sustained or broken by a local reputation and word of mouth), virtually every brand must do what it says and act in the best interest of its customer set.
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Like Kleenex, Coke and Tylenol, the word Winnebago doesn't just name a brand, it defines a whole category.
Complex brand memories are created over time, and the first word(s) or image(s) that spring to mind are really the sum total of a consumers experiences with a brand, in its marketing and use.
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In a word, relevance, or building relevance for your brand in the context of an active query.
What are your ultimate goals and what word do you need to associate with your personal brand to reach them?
The direct sales model also lends itself to fostering personal relationships between sales associates and their clients, creating brand loyalty and opening up opportunities for expansion through networking and word of mouth.
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The word of the year doesn't have to be brand new, but it does need to have the flair of the year.
Word began to spread last month about Dwyane Wade leaving Jordan Brand for Chinese-based Li-Ning, which carried its pros and cons.
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Its experiences that drive word of mouth and through positive WOM and the generation of brand advocates comes rewards for your business and consumers.
While younger start-ups may embrace the art of holding a contest featuring video submissions to get strong word of mouth out and about in the community for their brand, other businesses considering throwing a contest may be harder to persuade.
And in addition to learning about why lying is good, or why kids have a natural propensity to learn foreign languages, or whether chimps can talk, business executives are taking greater pains to communicate the right impression to customers in a tech-driven world where word-of-mouth can spread like wildfire to affect brand images.
The bottom line: Toyota Camry LE has a company brand image, while Honda Civic LX has product brand image, which make it difficult for the two companies to generate the necessary Word-of-Mouth and buzz to keep the two models on the best-selling list of consumers.
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The word is out that consumers carry their values along with their wallets when choosing which brand to bless with their hard-earned dollars.
As brand leadership has grown more complicated, agencies have added expertise to support CMOs in everything from word-of-mouth and street teams to motion editing and experiential marketing.
Baser also provided a scrap of insight on how to measure word of mouth on Facebook, which means how many unique people said something about your brand in, say, the last week?
Word of mouth is an innate and powerful means of spreading messages and building credibility for your brand.
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