Short of a major scandal, brand equity built over decades carries more weight than a brand that debuted during the dot-com boom.

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In addition, a degree from a top-tier education brand still carries enormous weight, at least subconsciously.

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Battery life for notebooks has always rated as a key purchase criteria for notebooks, right up there with screen size, price, weight and brand.

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The younger Mr. Trump has been meeting with government officials and potential tenants and points out that his father's brand carries "great weight" in Latin America.

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Product developers and marketers were encouraged to come up with heavier cereals--bigger boxes, smaller flakes or more raisins, for instance--any tricks that would make Kellogg cereals denser and keep the brand's total weight up.

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That said the "Virgin" brand has tended to punch above its weight - and, actually, the "Northern Rock" brand has also had clout, even since it fell into the morass.

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Or shop around to see how the brand can punch above its weight?

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The US FDA today approved a new weight loss drug that will be called Qsymia, the brand name for the combination of two previously approved drugs, phentermine and extended-release topiramate.

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The desire to deliver the brand of holiday she's come to expect added so much weight to the event, I'd find myself almost unable to breathe at the very thought of it.

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Lorcaserin, brand name Belviq (pronounced BEL-VEEK), is conditionally approved in the U.S. for chronic weight management in obese or overweight adults when used together with a reduced-calorie diet and exercise.

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