To compile our table of brand values, we turned to New York marketing consultants Vivaldi Partners.
To hear a radio station manager talking about "brand values" is truly terrifying.
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Focusing on delivering great customer service reinforces your brand values and gives you a second chance to get the sale.
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What luxury brands do well is exhibit clear brand values that lead to a meaningful emotional differentiation in the mind of the consumer.
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Because consumer trust is the basis of all brand values, companies that own the brands have an immense incentive to work to retain that trust.
But brand values should not be confused with real-world management practice.
If it is deemed unprofessional or is not in line with your brand values, it can directly affect their decision to purchase or partner with you.
Vivaldi Partners, a marketing consulting firm based in New York, recently put together a list of the 20 best growth brands for Forbes (see: " Brand Values").
The research examined the brands reported in industry publications as Super Bowl advertisers and determined to what degree brand values were affected by the Super Bowl venue.
Event brand values equal the total revenues (media rights, sponsorships, licensing fees, gate receipts) generated by the event, divided by the number of days the event takes place.
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Help zealots become passionate about you and your brand values.
In a soft economy, with more readily available on-line price and coupon aggregators, and in the absence of real brand values, people will always going to look for the deal.
Well, I think it more likely that much of that growth will come from emerged markets where the brand values of Samsung, HTC and ZTE, even of Nokia are strong.
Alexa Knight, of the research and strategy firm The Sound says: The return is reinforcement of brand values or product attributes through alignment with an event that truly mirrors those values or attributes.
Rather than placing a sculpture or artwork in their main lobby, these days corporations are installing videowalls that serve an architectural function, as well as offer a flexible solution for expressing brand values.
As head of BMW Marketing, Jack personified the brand and the values that motivate us in this company.
Jacques van der Watt's highly conceptual brand, which values the form and functionality of clothing over the frivolity of trends, has for over a decade helped forge a contemporary identity for South African fashion.
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How does the brand and its core values incite, motivate and inspire people?
Spokesman Nick Richards blames the slow growth on a cut in low-profit sales to fleet buyers such as rental car companies as GM tries to boost the brand's resale values.
Leaders must first deeply understand the beliefs and values of the brand or company.
And nobody on the agency side or the client side is permitted to waver in the belief of the essential values of the brand.
Do you think they would want to hold him up as an example of their brand, their company, their values?
More than ever, to demand brand loyalty requires that a brand is loyal to its own values and its customers.
Taking on the look and values of a next generation brand helps a lot.
But, Canada actively manages its country brand to constantly improve performance through normative values such as governance and quality of life.
What are the central values that delight customers about your brand?
The event, held far from financial centers and attended this year by some 40, 000 investors, is a sort of pep rally for Berkshire and its brand of Main Street, basic-business values investing.
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