Brands can no longer ignore this opportunity for communicating brand value and building brand trust by engaging with existing and potential customers.
As it does, it is imperative that the organization focus on maximizing its product offer, visitor experience and employee engagement in order to ensure it drives brand value and captures market share.
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Boston Properties ( BXP - news - people ) joins Bloomberg LP in vying for the weekly business publication's brand value and Web site, which attracts about 5 million viewers a month.
Most of the time the result is underperformance by the merged firm, or a win so tiny as not to justify the billions in legal bills, scuttled brand value and executive brainpower spent on the deal.
In doing so, organizations will discover greater value from their people inside and beyond, developing loyalty, retention, leadership, brand value, and overall organizational culture towards one of which people readily be a part.
And that creates the positive feedback loop that will generate customer buzz, boost brand value, and eventually allow RIM to raise the price on future generations of PlayBooks.
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Subsequently, many of those women and the companies who employ their services as corporate endorsers see massive gains in exposure, brand value, and worth.
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T-Mobile is marketing itself as the value brand and is acquiring an even more value-oriented brand.
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Nearly the same number said they are challenged when it comes to defining brand promise and managing brand value.
We believe the company made significant gains in market share (and brand value) during the economic crisis, and could leverage its marketing strategy to life comparable store sales and grab additional market share.
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Mr. Jung, who attended the Korean federation's Stanford program, says he wanted to learn about risk management and creating brand value through cases studies of business successes and failures.
Japan may ultimately get its act together to become a high-value brand producer and player in Asia's new consumerism.
The greatest barrier is in building long lasting customer relationships, reaching new customers and markets, and defining and managing brand promise and value.
Since our key partnerships are centered around on-campus organizations, we look for the best ways to integrate our brand messaging and value proposition into their everyday lives.
Milan, Arsenal and Bayern Munich in brand value to rank third among soccer teams and fifth overall.
Craft your story, talk to reporters, and leverage the investment to create talk value about your brand and your company.
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Thus, in launching this community a popular celebrity exponentially leverages the value and visibility of her brand for herself and her stakeholders.
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But ESPN is a for-profit business, not a governmental entity, attempting to protect its brand and shareholder value.
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There certainly is business in there for Amazon to take spammers in the short-term view, but for the long-term, they need to consider the damage to the brand value of their offering and to themselves.
Lexus: Although Lexus has suffered a slew of recalls recently, we expect it to maintain its leading U.S. market share going forward, driven by fuel efficiency, attractive financial incentives and pricing, and a very strong brand associated with both luxury and value.
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By associating with the event, the brand is able to associate with this brand and build an expectation of value.
Levering the balance sheet pulled in the roof of the whole western economy and now going too far up the value chain and being the brand just might pull in the walls.
The top companies in brand value (we excluded utilities and government-sponsored enterprises) are surveyed in the table.
Janus is a powerful brand in both growth and value investing and has lots of room to grow.
"There is no doubt that the Olympics 'Brand' is a formidable revenue generator and has huge value, " says Brand Finance chief executive David Haigh.
Is brand value regarded from both legacy and futuristic standpoints?
Today our Brand Impact Evaluator and Commercial Value Calculator are far more robust, taking into account not only the quantity, but also the quality of time the brand is in the mind of the consumer (not just on the air), as well as the subtle, and not so subtle, ways true marketers squeeze value out of every dollar they spend.
Brand is important to the future of your company, and a strong brand adds real value.
This involves a deep understanding of consumer value at an individual brand and product level, by retailer.
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