Their models range from Hyundai's new flagship, the Grand Santa Fe - which marks the brand's entry into the market for large, luxurious sports utility vehicles - to Kia's Provo concept, which is gunning at the quirky Mini.

BBC: Hyundai and Kia gain from European crisis

Lincoln luxury brand made a killing during the 1990s selling super-sized Navigator sport utility vehicles.

WSJ: Would You Drive This Car?

That's something Firestone hasn't been associated with since a string of sport utility accidents ending in the summer of 2000 nearly doomed the 102-year-old tire brand.

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