For over 100 years, a stalwart brand used in Major League Baseball has been Louisville Slugger, the Official Bat of MLB.
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One of the most common reasons customers use multiple brands is that they perceive there to be unique benefits associated with each brand used.
Vorhaus said a brand used to like having just one person represent it, but those days are gone, and deals are struck with many athletes -- from both sexes, from across races and from across national regions and from different countries.
The result is chaotic: one brand can be used by 1, 800 different owners in Texas, and the state has to employ 35 full-time theft inspectors.
As Krugman notes, it should have been obvious to anybody that Part D would come in under budget, because most widely used brand drugs are going generic.
Since its purchase by Warner Bros. the Flixster brand has been used to push Ultraviolet via apps on mobile and connected TV devices, and now it's bringing its website into the mix.
Beckham is no doubt a sellable brand that can be used to justify increase subscription fees.
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Another company that has used its brand to venture into new territory is Dell.
Those who used generic accessories said that they would earn, on average, 10% less than those who used the brand-name accessories.
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They can be used for brand security and supply chain tracking of foods that normally can't be tagged with traditional bar codes.
Not only are they used to brand messages invading so much of their daily activity, but also they can at times enjoy it, particularly if it is succinct, relevant and funny.
Using his distinctive Virgin logo -- first used to brand his record label of the same name in 1972 -- Branson has created companies across a range of industries since the mid-1980s.
You don't have to be a weatherman to know which way the wind is blowing: Ford figures to let Lincoln be an upper middle brand, as Oldsmobile used to be, and cut costs by letting Mercury fade away.
While Diamonds are Forever may have boosted the visibility of certain products -- diamonds for the movie came from the David Morris brand and the cars used were primarily Ford -- it was Nevada itself that received the utmost promotion.
And that, of course, is the problem with having your name used as a brand.
In making his choices, the producer CMO will seek to expand the brand audience across every channel used.
Where possible, only brand-new equipment is used in order to mitigate the chance it picked up seeds or spores.
The data is used either for brand management and monitoring purposes, or as part of workflow systems that help them address customer issues online.
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Heat maps highlighting concentrations of the new-to-the-brand consumer targets can be used to determine product production and distribution strategies by the client (taking it beyond the campaign).
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Big Pharma has managed to completely undermine Hatch-Waxman's intent, which was to put in place mechanisms that encouraged generic drug makers to challenge the weak patents often used to protect brand-name drugs.
The first strategy, denial, is widely used and involves a brand stating outright a rumor is untrue.
The drug, sold under the brand name Aredia, was originally used to treat bone complications caused by breast cancer and multiple myeloma.
With a Chevron or Texaco gas-only card, which can be used only at that brand of gas stations, you can get a 10-cents-per-gallon credit on your billing statement, to be applied to future gas purchases.
"Brand loyalty isn't what it used to be in terms of celebrity magazines, " she explains.
Buick, once coveted for its understated elegance, used to be a dominant brand.
Today there are many mediums of information which can used to help build a brand, promote environmental responsibility, and share the company mission.
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Although commonly referred to as Styrofoam, that brand of polystyrene foam isn't used in food packaging, according to its manufacturer, Dow Chemical Co.
And more companies used the show to debut brand new games.
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Mr. Dowling is adding shorts, tennis dresses and accessories that used to be features of the brand.
More game publishers used Comic-Con to debut brand new titles, even though the show is just a month after the big E3 convention.
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