What the brand theory of ethnicity does not require, however, is that minorities submit to the majority's definition of what the brands should be.

ECONOMIST: Darwinism

And second, because he is dealing with the underlying mathematical theory of computing, his text is blissfully free of brand-names and buzzwords.

ECONOMIST: Computer science

The distance between the franchises will start to close as each film releases and is (in theory) able to keep meeting audience expectations for the Marvel brand.

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This might undercut some of the prosecutor's theory in the case, but on the other hand, a brand-new grand jury looking into all of this is not good news for anyone concerned.

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Books, films, even a statue of him: and the latest theory is that he was simply a plant, a bit of Victorian brand management.

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C. rapper Wale dropped a brand new freestyle just one day after he released his latest mixtape, The Eleven One Eleven Theory.

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This fits with the theory that RIM may be continuing to bleed enterprise customers in droves, even with the brand new Blackberry Bold.

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