This kind of one-off micro-site helps brand the company sponsoring the trip and exudes a very high level of professionalism, and I was extremely impressed.
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The other asset is the online brand the company has created.
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For manufacturers, that message is especially important during an inquiry or a recall as it can maximize consumer confidence in every brand the company still has on the market.
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While my team works on building the brand and the company up, I build it right alongside them.
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Under the Travelers brand, the company is also a leading underwriter of homeowners and auto insurance through independent agents.
Sharpening its focus on the main brand, the company stopped producing Buell motorcycles and sold Agusta, an Italian motorcycle maker acquired in 2008.
Former CEO Bruce Albertson tried to push the company toward the consumer electronics business with music players, in an attempt to leverage the Zip brand name that the company had so successfully built in the mid-1990s.
Another company that has packaged and sold the Tiger Woods brand is the consulting company, Accenture.
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Operating under the brand 3, the company invested heavily in third generation, or 3G, networks that finally became profitable in 2010.
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However, its popularity in the U.S. shows customers still have faith in the brand, although the company still faces lawsuits over accidents.
On the digital front, Meyer created an owners portal on all the brand sites so the company can tune into any potential problems early.
It was a seeming realization by the brand wizards at the company that it was time to mirror the consumer trends towards an unbridled appreciation for brands that communicate with them in an authentic manner.
In addition to its flagship Pepsi brand, the company is behind Gatorade, Frito-Lay and Quaker Foods.
In addition to its Winnebago brand, the company also sells RVs under the Itasca and Rialta brands.
Often, that settlement comes with a sizeable payment from the brand-name company to the generic drugmaker.
The confession generated yet another round of media attention for the video as well as brand hype for the company.
In order for the brand to have value beyond that, the company must find new ways to deploy the brand (on new products, services, etc.) to create value.
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We feel that ICON has the potential to sell off a brand or the entire company to a strategic or financial buyer.
In making his offer, Hefner said that he is not interested in selling or merging Playboy, selling shares to a third party or entering into discussions with any other financial sponsor because of his concern for the company's brand, the editorial direction of the magazine and the company's legacy.
But what is also baked into the share price is the general prevailing view of what future profits are going to be, how much money is going to be made out of new products, how much can be made out of leveraging the brand, the cash the company has, the bright minds it has working for it?
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Mr Dutfield said there was a "strong and talented team" with the skills needed to take the "fantastic brand and company" into the future.
The BlackBerry brand name is perhaps one of the more recognizable brand names in the world and the company has 79 million subscribers worldwide.
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This means that it is a sustainable source of competitive advantage: The company can continue churning new products under the same brand for years to come, even if the company founders, management, and key employees leave the company.
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Last week, hackers breached a website operated by one of the great American brand names, the Hershey Company.
Perhaps most important was the partnership Busch engineered with InBev, which put the popular Belgian brand Stella Artois into the company's portfolio.
It appears from the report to be related to the revenues generated by products with the specific company brand names, the capital required to produce and market those products, and their future potential.
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The brand is so strong that the company has pondered dropping its own name in favor of Bubble Wrap, even though it provides less than 10% of total revenue.
Leaders must first deeply understand the beliefs and values of the brand or company.
This increase in sales was primarily due to strong brand positioning of the company.
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