So it was a collaborative approach and not the global brand team sitting in an ivory tower creating these new positionings.
Within the brand team, we look for innovation in everything we do.
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Friskies is the largest cat food brand at Purina, and as the brand team looked at the explosion of cat videos they wondered how their brand could play a role.
The Dolan family opened up their pocketbooks and brought in a brand new team.
But instead he chose to believe that he could achieve the same with a brand new team set up around him.
So as the year comes to an end, the Brand Keys team pauses to express our gratitude to our followers and supporters too.
My business partner Hope Firsel and I spent months developing our brand with a team of specialists.
Once Facebook sees that users like your brand, its team of data-analyzing Ph.
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Each deal is different depending on the domain name brand, your team, your stage and resources, the market opportunity, and personal objectives.
But unlike Rovio, which has rapidly grown into a multinational entertainment media brand, the team at Imangi remains basically what it was when Shepherd and Luckyanova built the first game with the help of one artist friend while living in Washington, D.
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But before a single war room phone rings, and prior to the donning of any brand new Nike team caps, a week at the scouting combine in Indianapolis (February 20-26), gives football fans the chance to punch up the NFL Network and join stopwatch-toting GMs in evaluating the latest crop of linemen as though they were livestock.
The new team is called Lotus Racing but BBC Sport understands they are close to finalising a deal with the owners of the Team Lotus brand to reinstate the historic name.
"Every time a different brand's audit team goes into a factory, the factory has to move the fire extinguishers to be in compliance, " said Sandra Cho, corporate responsibility manager for Columbia Sportswear, which manufactures some clothing in Bangladesh.
As the armor of horizontal sites like Groupon and LivingSocial begins to dent due to aggressive contract terms, saturation by deal seekers, and shaky financials, market forces are shifting in favor of deal sites from local and niche publishers with an audience, brand authority and sales team already in place.
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If concessions are made and an NBA team is permitted to brand itself inside and outside of the arena, the University of Louisville chooses to work with an NBA team on scheduling matters and an agreement is consummated for a split of private suite revenue, the KFC Yum!
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Like any other powerhouse brand, Mr. Zuckerberg will have to work with his management team to ensure that the Facebook brand keeps itself differentiated, finds ways to stay fresh and relevant to its minions, and continues to win friends and influence people in positive ways.
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The end result is two great players for one team (or brand, in this case): Nike.
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Ultimately, the goal for Gores and his team is to brand The Palace with a fresh, clean, and consistent look.
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Upon completion of the transaction, iQiyi will be consolidated into Baidu's financial statements. iQiyi will continue to operate as a separate brand with its existing management team.
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If you are clear about your brand promise, set forth messaging guidelines and implement training and policies, then trust your team to engage on behalf of the brand.
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The quickest way to ruin a great brand is with a bad management team.
He delights in marketing the team, a powerhouse brand that he snapped up during a dormant period, to his fellow New Englanders.
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What the Mets need is an owner with deep pockets who can focus on turning the team into a strong brand with integrity.
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Apparently an account team for a major brand did not, because they ran radio spots mispronouncing the communities they were trying to win over.
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We want to be part of the big party and have our brand affiliated with this pro sports team or that tournament, without really critically assessing whether it made sense.
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Noah Szporn, Nutella category manager for Ferrero USA, notes that successful tactics on those more mature brand pages will help inform his team as they build out the U.S. version.
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While he knows that the recipe for brand success includes having a simple idea and executing it with discipline and laser focus, he and his team also know that another rule for brand success is to look hard, very hard, at what the competition is doing before establishing a differentiating idea on which to stake a claim.
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Most importantly, she brought in a new leadership team to transform the iconic brand.
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