In the brand origination and remediation trade, we talk a lot about discovering brand DNA. Find that DNA. Investigate it, inhale it, and build upon it.
And talk about brand power: NYSE and Nasdaq are photographed and featured in pretty much every news story about the market.
As for us, I often talk about brand journalism.
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Your messaging should be genuine, concise, and consistent with the way you talk about your brand.
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Kardashian came into our offices to talk about her brand and business ventures.
"Consumers will talk about your brand whether you're involved or not, so you may as well be involved, " Davies says.
Suffice it to say there have been plenty of concerns voiced over the years and that many of them (see this great TED talk by Stewart Brand) have now been quieted.
In a 25 minute talk at the Brand Finance Banking Forum at the Cass Business School in London yesterday, I explored: Are banks themselves doing enough to restore their battered reputations?
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Mr. McIntyre says the company is now more vigilant in monitoring how consumers talk about its brand on social media, tries to be quicker in its response and has instituted a social-media code of conduct for employees.
Craft your story, talk to reporters, and leverage the investment to create talk value about your brand and your company.
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Biden's broader goal is to make McCain and Palin's basic credibility an issue, thus damaging McCain's previous brand as a practitioner of straight talk.
Whether single, married, or divorced, there has always been talk about the Kardashian brand and whether or not the highly scrutinized Kim can maintain her image in the public eye.
In between his media blitz and charitable endeavors, Matthews sat down to talk about developing his own personal brand.
Once you've decided what you want to be known for, you need to start reinforcing your brand by being consistent and "walking the talk".
Sauerbrey and Najeeb talk about the refugee situation with Madeleine Brand.
Great brand-builder, but for a company long on talk and short on action, maybe not the best symbol.
Some might point to Ellen Degeneres who is already positioned firmly with her own talk show, but Ellen and Oprah represent very different brand messages and images.
"It's a great company and a good brand, but we've never been the type to want to talk about it, " says Richard, 53, in a rare face-to-face interview.
By going into a syndicated talk show she signaling she wants to be something more: a brand.
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The beauty of digital is it's very effective--great ROI and very efficient--to talk directly to consumers and to give them customized and more relevant information about what the brand can do for them.
Meanwhile, as a frequent talk-show guest then (as now), he publicized his projects and pushed his brand.
The most successful companies have hundreds and sometimes thousands of brand ambassadors in social media, employees who love their company, products and work and are willing to talk about it.
It attaches an incontrovertibly legitimate POV to its brand and, by donating money to leadership programs for girls and young women, it gives itself something to talk about with its customers other than scents and packaging.
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