When it comes to your own brand, take a look at your social media presence holistically.
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Keeping in mind that your workplace represents your professional brand, take a moment to stop and look around.
As much as I like the coolness and efficiency of social media, I also know that the coolness and efficiency of great brand lines take more than seven seconds to establish.
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Two Pioneer-brand players and one Elite-brand unit take full advantage of HDMI 1.3a output capabilities along with unique feature sets that give consumers a choice for interactive home theater source needs.
ENGADGET: Pioneer intros BDP-120 / BDP-320 / Elite BDP-23FD Blu-ray players
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Unfortunately, most brand research studies take too long to set-up and administer, and are not timely enough to optimize campaigns.
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In fact, survey results released just last week shows that a whopping 81 percent of brand conversations actually take place face-to-face.
It helps that few barriers exist for buying global brands, while building a globally recognised brand organically can take years of investment.
Yet as the world becomes increasingly interconnected and as more and more consumers engage with brands, brand building could take on another dimension.
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The Goldstar brand will now take after the company name and be known as "LG" -- the company was once known as "Lucky Goldstar" -- "to emphasize our quality image, " explains Ham Jae Gyung, general manager of LG Collins Electronics Philippines, which is a joint venture between the Korean chaebol and the family of retail tycoon Samie Lim.
The company realized it would have trouble penetrating the market with the premium Duracell brand, and it couldn't take Duracell down market without eroding the brand's long-term viability.
How do you take a brand that is so tarnished and tell a different story?
That said, I lead the KitchenAid brand, and I take responsibility for the whole team.
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In particular, brand marketers do not take Hispanic consumers seriously enough, especially their buying power or trend setting influence.
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It would take a brand planner two minutes to conjure up a creative brief for the Democratic brand using these key words: hopeful, caring, beneficial, understanding, changing (for better), ethical and innovative.
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Entrepreneur Sir Richard Branson years ago entered the fray, creating Virgin Galactic, an extension of his well-known brand that intends to take well-heeled customers to the edge of space, but also foresees launching satellites and carrying experiments.
The latest indication of the financial revolution taking place in Japan is that a prominent U.S. hedge fund manager has decided to take his brand of activist investing to a country that has successfully repelled and discouraged such aggressive behavior for decades.
Back in March I wrote Why Brand Managers Need To Take An Interest In Pinterest in which I laid out the fact that the person who makes the majority of household decisions, AKA women, are heavy users of Pinterest and they also trust what they see on Pinterest.
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However, I refused to take the particular brand that my father had been instrumental in producing.
The biggest difference in purchase factors, as the chart shows, is the identity of the manufacturer, which I take to mean brand.
We should not be surprised that Chinese officials, determined to protect domestic competitors, started to take on his brand soon after that prediction.
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Building a brand of this scale can take decades, but occasionally a competitor like Snapple in the 1990s comes along and inflicts pain on inattentive incumbents.
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It was while reading a charming news item about the company that I began to think about the Apple brand and how it might take a lesson out of the LEGO playbook as it looks to the future, hopefully a future as a brand that keeps its remarkable edge.
FORBES: Apple Might Take a Page out of the LEGO Playbook as It Plans Its Next 'Innovation'
Friedman says 45 per cent of us actually join brand communities to express our passion for a brand, and most of us (61%) who take the time to actually write about a brand on social media do so to say how much we like it.
The amount paid to take control of the brand has not been disclosed.
You already have a brand, and in order to take control of it, you need to fully understand what it is.
But sometimes, like right now, it may take a bit more to get people to perk up and take notice of a brand.
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Mr Dutfield said there was a "strong and talented team" with the skills needed to take the "fantastic brand and company" into the future.
With this in mind, and as two graduates of MBA programs, we want to help you take ownership of your brand from the first day of class, rather than letting it be decided for you.
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