Why should someone unfamiliar with your brand support your campaign?
FORBES: Navigating The Sea Of Crowdfunding: How To Pick The Right Platform For Your Brand
So far, U.S. company PVH, owner of Calvin Klein and Tommy Hilfiger, and German retailer Tchibo have signed up to the program, but it needs a critical mass of brand support to be implemented.
"We do all of the hard work of transcoding and hosting and streaming and thumbnailing your videos, and we provide open access to our sizable global audience, enabling you to generate traffic for your site, visibility for your brand or support for your cause, " reads a statement in the company's blog.
Then figure out what the deep truth of your brand will actually support.
Powered by OPTiM's one-of-a-kind technology, Optia delivers a brand-new support ecosystem for smartphone users, making it easier than ever to source instructions and feedback to resolve issues and answer questions.
Developing a solid medium- to long-term business in China will help support the brand going forward.
Belkin said it will maintain the Linksys brand and will offer support for Linksys products.
FORBES: Cisco To Sell Linksys Home Networking Unit To Belkin
Belkin intends to maintain the Linksys brand and will offer support for Linksys products as part of this transaction.
ENGADGET: Belkin to acquire Cisco's home division, scoop up Linksys in the process
Today, 72% of consumers would prefer to support a brand that contributes a part of their profits to a good cause.
FORBES: Net Impact's Army for Good and the Rise of the Enlightened Merchant
Crumbs perhaps grew too fast into suburban markets that couldn't support the brand, suggests John Gordon, principal at Pacific Management Consulting Group, a restaurant-industry analysis firm.
Moreover, franchising offers statistical information, marketing support and brand recognition.
"As one of the most widely used business PCs in the world, Dell Latitude brand laptops need to support a broad range of technology so our customers can connect virtually anywhere and at any time, and Qualcomm's Gobi platform helps us achieve this, " said Kirk Schell, executive director and general manager of Dell's Business Client Product Group.
ENGADGET: Qualcomm's fifth gen Gobi unveiled, supports a Lollapalooza of LTE, 2G / 3G bands
As the face of the brand, they provide genuine support for customers when they visit.
Perhaps more important, Nike has deployed its powerful brand and marketing skills in support of young girls.
FORBES: Empowering Women In Emerging Markets: Why Help From Big Business Is Necessary
Your brand rep will offer you support with acquiring the fixtures, furnishings, and equipment you'll need to fit out your building and make it work as a hotel.
The venture capital company BMW i Ventures was founded in 2011 under the BMW i sub-brand, to provide financial support for companies developing mobility solutions for problems in densely-populated cities worldwide.
ENGADGET: BMW DriveNow EV car sharing comes to San Francisco Bay Area, ParkNow follows suit
He united numerous business entities within Hallmark in support of a new brand, Hallmark Business Connections, and gave them the tools and the vision to truly make a difference.
Having LG Electronics supporting Google TV could be a major win for the TV-centric platform, but LG is also hedging its bets by supporting a rival consortium with TD Vision (which owns the Philips brand) and which seems to have support from Sharp Electronics.
The agreement, drafted by the U.S.-based International Labor Rights Forum and labor groups in Bangladesh in the aftermath of a deadly fire in a garment factory in Dhaka in December 2010, has so far failed to get the support of most big-brand foreign clothing companies.
WSJ: Bangladesh Factory Lacked Building Permits, Officials Say
In order for Hand to tap the true potential of Project Brand, he will need to have the support of all 160 teams.
FORBES: Project Brand Is The Future Of Minor League Baseball
And then - and just touring and hopefully, people showing up because they support you, the music and the brand.
We have achieved the holistic view of operations we needed to support us as we grow into a global brand.
However, considering that the Windows Phone has little brand awareness currently, Nokia will need all the carrier support it can garner.
FORBES: Nokia Prepares For U.S. Assault As Verizon Boards The Lumia Bus
Then launch a program to support employees in becoming authentic, adept and articulate brand champions, online and face-to-face.
FORBES: Make Your Company Top-of-Mind and Your Employees Proud
Determine what you want your brand to stand for in the minds of consumers, and support it day in and day out through actions and behaviors.
As brand leadership has grown more complicated, agencies have added expertise to support CMOs in everything from word-of-mouth and street teams to motion editing and experiential marketing.
As each quarter reported plummeting home values, the size of the home I could afford grew from a one-bedroom mobile home next to an industrial plant in a dangerous part New Brunswick to a four-bedroom fixer upper with no floors or structural support in Piscataway to 1945 three-bedroom colonial with brand-new carpets, freshly painted walls and a fenced in backyard in a safe neighborhood in Middlesex.
FORBES: Buying a First House in the Midst of a Financial Crisis
The new BMW Group iPod Out support mirrors the innovation strategy of BMW ConnectedDrive for the BMW brand and will be part of the new offer called MINI Connected for the MINI brand.
ENGADGET: BMW supports iPod Out, fills your 2011 auto with 2001's finest user interface
The report provides plenty of empirical support for Mr Blair's belief that Britain lacks a positive brand image.
ECONOMIST: Will New Labour succeed in reinventing Britishness?
In the US the brand will be distributed exclusively online with an occasional pop up store front lending support.
FORBES: Kate Spade Is A Brand Ready To Boom Around The World
应用推荐