Tools like consumer surveys, interviews with customers and web analytics can help you gauge brand strength.
That is why there are six critical questions to ask to determine the brand strength in the social context.
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This is troubling, since awareness is a lagging indicator of brand strength.
Then then there is brand strength: the Apple brand is surely one of the top five global consumer brands today.
Having been around for nearly two centuries and having cultivated its brand identity with exacting care, Brooks Brothers has considerable brand strength.
Brand strength is critical as well, though notoriously tough to evaluate.
Fueled by an unmatched selection of large screen choices, picture quality performance and brand strength, Sharp more than doubled its market share between 2010 and 2012 (based on revenue share).
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With TrinityOne Sports, Imbriano is using his event, television and online experiences to help teams use social media to increase brand strength and revenue (see his guidelines for sports and social media below).
From here on, the factors important to success in the traditional brick-and- mortar retail business -- pricing power based on brand strength and economies of scale -- also will be required on the Internet.
It will leverage Philips' strong brand, strength in innovation, and leadership position in these businesses, with Funai's strong presence in North and Central America - and Japan, and its supply and manufacturing expertise.
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Gareth and Rachel Rowlands saw their brand go from strength to strength after they started producing organic products in the 1980s.
The global network structure of the largest public accounting firms sells a brand image of strength, confidence, and cross-border seamless service delivery.
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Since Walt Disney died in 1966 the Disney brand has gone from strength to strength.
Generic drugs approved by FDA are of the same high quality and strength as brand-name drugs.
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John offers a brand of masculinity and strength that men can look up to (akin to what John Wayne and Clint Eastwood once offered moviegoers).
Since Storage Options arrived in the UK in 2010, the brand has gone from strength to strength successfully growing its customer base and expanding its product portfolio into many new areas.
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Of course none of this would be possible without the strength of the brand.
The momentum it gained is likely to continue, given the strength of its brand across its businesses.
So far the main thing sparing Coke from a true debacle is the strength of the brand itself.
Emboldened by recent success, management appears confident in the strength of its brand and its capacity to raise prices.
"This performance demonstrates the strength of our brand and the loyalty of our customers, " said the group's chief executive Julian Dunkerton.
Penney is actually the right one for long-term strength of the brand.
Arguably, the strength of its brand helped Intel to survive the embarrassment of a technical fault that appeared in 1994 in the first of its Pentium processors.
The most renowned institutions in both categories serve a national and even global market, but none have expanded in a big way to leverage the strength of their brand.
Despite some pricing missteps in 2011, the inherent strength of this brand and its ready adaptability to multiple platforms and devices suggest it will remain a growth brand in a highly volatile category.
The fact that we can deliver these results in a period of significant transition and uncertainty is a testament to our employees, the strength of our brand, the quality of our products and the scope of our customer base.
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Meanwhile, Chrysler Group's U.S. auto sales rose 20% in April as the auto maker saw particular strength in its namesake brand.
Lenovo managed to maintain the strength of the ThinkPad brand through the post-merger period and introduces enterprise-friendly features on a regular basis.
"They are the strength of the Halifax brand, the vast potential of the internet and my experience of launching mould breaking companies offering customers great prices and the best service".
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