Nadia Tuma is a brand strategy consultant at Prophet in New York City.
FORBES: Booked Review: Debbie Millman's "Brand Thinking and Other Noble Pursuits"
Empower your team to incorporate the multicultural consumer into the overall brand strategy.
FORBES: 5 Tips To Refresh Your Multicultural Marketing Strategy In 2013
The new brand, part of Sprint's prepaid multi-brand strategy, debuts May 15 exclusively in more than 700 Walmart stores in markets such as Birmingham, Ala.
ENGADGET: Common Cents Mobile becomes Sprint's latest prepaid brand, exclusive to Walmart
Ideally, they are part of a larger, more comprehensive brand strategy.
Robison also has responsibility for worldwide corporate marketing activities, including brand strategy, internal and external communications, digital strategy and hp.com, environmental sustainability, social innovation and customer intelligence.
FORBES: HP's Chief Strategy & Technical Officer Suddenly Steps Down or Was He Fired?
The startup has already expanded the mobile game onto every platform imaginable, while simultaneously deploying a brand strategy, a la Disney, to craft a larger story around its game.
The photos have generated two million page views on Lululemon's website, as well as about a million Instagram "likes, " says Nancy Richardson, Lululemon's vice president of digital and brand strategy.
But today, from iPads in retail locations to digital billboards, corporations and the marketers who serve them are incorporating even more dramatic efforts in brand strategy to wow their audiences.
"There is a lot of talk about how the age of conspicuous consumption is over, " says Richard Wise, chief executive officer of Lippincott, a brand strategy and design firm in New York.
The 90-second commercial revealed a brand strategy that leverages the unmatched capacity of the Chevrolet product lineup to provide just the right rides for each of a long roster of demographic targets.
FORBES: Chevy Touts Product Variety In Inaugural 'Find New Roads' Ad
What does is the fact that when it comes to real engagement, digital works very differently category-to-category, so the most challenging issue currently facing brands is connecting their brand strategy to digital technology.
FORBES: Just In Time: More Apps. And A Webinar to Show How to Optimize Your Digital Advertising
We addressed the relationship individuals have with their own devices, the role of persuasive technology in marketing, the nexus of brand and device, and to what extent, if at all, device design is informing brand strategy.
FORBES: CMO Salon: Marketing In An Era Of Persuasive Technology - Forbes
Brand Keys was selected based on the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digital communication platforms, enabling brands to locate the spot where strategy and technology intersect.
Businesses know how important this is, and rely on their brand strategy to convey meaning and impact in the shortest time possible, driven to do this by an Internet society short on time and shorter of attention.
The first is that marketers are desperately trying to link digital usage, digital platforms and brand in a meaningful way so that they have something more than just another targeting tool, but also something that helps with brand strategy in the digital world.
As Vice President of Branding for Highgate Hotels, Susan Jaques oversees brand strategy for a group of over 40 properties including the Paramount Hotel in New York City and the Parc 55 Hotel in San Francisco and takes on design projects in her role too everything from overhauling hotel lobbies to re-doing specialty suites.
It really is the time when everyone from the office professional to the university student and those that are retired have easy access to the technology, the platforms and the small service providers to help them craft a brand strategy and identity that many not only want, but more importantly receive the professional service they deserve.
He was credited with returning the company to profitability and was responsible for the development of the Drambuie brand rejuvenation strategy.
What comprise that magnetizing element are passion, brand and strategy.
The stellar stock performance helps keep Apple front of mind in business commentary but Apple and Jobs are not necessarily winning with a brand or strategy perceived as innovative .
FORBES: Mirror Mirror on the Wall. Are Apple and Steve Jobs Really The Most Innovative of All?
And raising money to finance a brand-building strategy will be a lot tougher for future startups.
Who bring an exquisite blend of art and science in framing the brand and business strategy.
Melody Lee, director of brand and reputation strategy at Cadillac, presented the award.
FORBES: Birchbox Cofounders Win Leadership Award At Forbes Women's Summit
If I were you, I would focus my brand and competitive strategy against more agile and social challengers such as Yammer.
They've adopted a brand-name strategy devoid of their own technology.
Part of the process is creating a brand and a marketing strategy for your operation.
FORBES: CIO-plus Series: Interview with Ameristar Casinos' SVP of IT and HR Sheleen Quish
HVB, even if it plugs its property hole it still lacks a coherent strategy and brand: new leadership could bring new vitality.
Diversity management is about business strategy, brand management, product development, creating leaders, recruiting talent, and discovering active thought-leaders whose voices can educate and inspire business growth and opportunity within industries.
FORBES: Diversity Management is Outdated and Demands a New Approach
This is one that reacquaints the brand with the business strategy, elevates the CMO and marketing team to the level of business strategist, and reconnects sight, sound and motion but in a digital context, and creates differentiation beyond the campaign.
FORBES: Why Brand Matters More Than Ever In the 21st Century
应用推荐