In reality, there are a variety of benefits for an organization, from brand building, to staff retention, and even improved client stickiness.
There were brand new Ultrabooks, members of staff unfurling banners, and -- once other customers started to arrive -- there was even a vibe of genuine excitement for today's official launch of Windows 8 in the UK. But whichever aisle I scanned, nowhere was to be found what I had come to buy: a Windows 8 disc for desktop upgraders.
The program is good for business too, helping introduce our brand to potential members and creating something our staff and club members can be proud to be a part of.
She empowered the sales staff to become a powerful force of brand advocates.
In a conference call with reporters, chairman Tim Armstrong said the FanHouse brand will continue to exist, but its editorial staff will likely be downsized.
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Hand noted that Minor League Baseball will be looking to add staff to accomplish its goals with Project Brand, and will have a particular focus on research and analytics in the near term.
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For a great brand to stay great it also needs the talent (staff and agencies) that support leadership across the enterprise.
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The plan is to take on the 300 staff and the Aberdeen headquarters, and to re-brand - name yet to be revealed - and to grow Scotland's direct links with other mid-sized cities.
Mr. Wang spoke with Emily Veach in Hong Kong about the challenges of winning brand loyalty in Asia's varied markets as well as how he retains quality staff, no small task in the retail business.
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His brand equity helped not only in securing long-term credit from machinery suppliers but also in hiring staff.
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