Some brands feel naturally at home as the next generation challenger brand space.
FORBES: The Next Generation Challenger Challenges the Establishment Brand
Sir Richard Branson has a Virgin brand for space, sky, and sea.
FORBES: Richard Branson launches Virgin Oceanic: deep-sea exploring submarines - Boing Boing
"Kodak remains a strong and trustworthy brand in the consumer space and this agreement reinforces how valuable our brand is, " said Laura Quatela, President of Kodak and Personalized Imaging.
ENGADGET: Kodak licenses its name to JK Imaging for cameras and projectors
Let's create a real brand, define a space, understand who we are programming for.
From a marketing perspective, following the widely popular Kia hamsters, the company has cleverly introduced a new brand ambassador, the Space Baby, to its line-up.
Moreover, Apple will also need to ensure that they are attractive to emerging markets to retain their title as global brand faves in the smartphone space.
You may not notice the glossy facade at first, however, as the biggest hardware change in the new PS3 is where you insert disc-based media: a top-loading slider gets moved to the left, revealing a space for your brand new copy of Uncharted 3: Drake's Deception Game of the Year Edition (bundled with the 250GB console).
ENGADGET: PlayStation 3 Slim review (late 2012): is the third time a charm?
You could unearth a key opportunity space for your own brand positioning.
With locations in nearly every mall across the country, the behemoth brand can become a more intimate space, tailored to each local community.
Japanese clients have cared far less than western ones about conflicts of interest because they have used ad agencies mainly as media-space securers rather than brand defenders.
For the brands who are alarmed (the adolescents in this space), one brand to watch is Nutella, the popular hazelnut and chocolate spread made by Italian company Ferrero.
FORBES: Nutella's Sweet Spot: Brand Survival Tips For A Spam-Free Facebook
Anheuser-Busch, which owns the Budweiser brand and dominates the convenience store space with 60% of total volume, saw its total sales drop 4.6% as volume fell 6.5% compared to 2012.
Its main asset is something that no digital brand can compete with: huge retail space on a national scale, as well as the guts to envision a future that is barely clear and believe in it.
In an amusing Super Bowl ad that debuts on TV on Sunday, the Kia brand explains where babies come from (outer space).
FORBES: Kia Super Bowl Ads For Sorento, Forte Models Use Space Babies and Hot Bots
On Monday, I blogged about the Super Bowl ad for Axe, part of a promotional contest the brand is running to send 22 winners to space.
While Apple was a pioneer in this space, many others like the Nespresso brand have followed suit.
Roughly 8% of its shelf space is devoted to its own-brand cosmetics, but the proportion is growing.
Last month, Orla Kiely opened a flagship store in the U.S. Located in a historic building on Mercer Street in the heart of New York's SoHo neighborhood, the 2, 300-square-foot retail space represents a major step in the brand's expansion plans.
WSJ: The Pluck of the Irish | Designer Orla Kiely's Global Ambition
The Maserati brothers founded the brand in Bologna, a history detailed in the exhibition space at the Panini Museum.
That more than many other parts of the Target marketing mix helped define the emotional feel and space of a more designed experience that the brand conveys.
And not just when it comes to the social space, but on all the digital platforms that a brand can access to communicate and engage with consumers.
Depot cut Toro's floor space while selling Deere-made mowers under the exclusive Scotts brand.
As a brand, Acer doesn't quite yet resonate in the mobile space.
ENGADGET: Alleged shots of Acer's first Jelly Bean smartphone pop up on Chinese site
Brand new wine bar Verjus takes the same approach -- a cosy space where you can sit at the bar and order small plates to accompany a concise and well-chosen wine list.
Entrepreneur Sir Richard Branson years ago entered the fray, creating Virgin Galactic, an extension of his well-known brand that intends to take well-heeled customers to the edge of space, but also foresees launching satellites and carrying experiments.
As brand budgets and campaign funds start to flow more quickly into the social media space, researchers, too, are looking to these questions.
Despite the lack of chemicals, this line of products competes with the heavy-hitters in its space for effictiveness, and bests many of them in terms of brand love.
FORBES: 3 Multi-Sensory Marketing Musts: How to Have a Love Affair with Your Customers
By offering a brand new visual perspective that enables students to interact with 3D objects in virtual space, Vimensio is facilitating teachers to take a novel approach and challenge students in an engaging way that can inspire and motivate classrooms to conceptualize and learn in ways never before possible.
ENGADGET: Leonar3Do launches HelloVR, Vimensio platforms to bring 3D computing into the mainstream
It groups scents alphabetically by brand in racks that resemble a record shop, giving famous brands the same shelf space as little-known ones.
In continuing their purchases of adjacent vendors in the security space Sophos is executing on the one-stop shopping model that relies on brand and channel to succeed.
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