Sharing also extends this value in the arena of brand building because sharing helps advertisers flag the conversations they should be tuning in to.
By definition, there is nothing to prevent a single user (or bot) from adding multiple Likes to a brand through the sharing of links.
FORBES: Facebook Graph Search Runs On Likes That Advertisers Have Already Paid For
While Facebook remains a relevant channel for user acquisition, enterprises rely on their own communities to drive sales, brand advocacy, social sharing and community ideation.
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The most important factor is that your core branded online destination is kept fresh with new content that effectively represents your brand promise and invites interaction and sharing.
Perhaps in the new world order where sharing is king, the brand who posts the most interesting piece wins, regardless of its connection to the brand.
More than just aggregation, content curation is about discovering, compiling and sharing digital content that is relevant either to their brand, their audience or both.
As the interaction between smartphones and tablets increases, with matching operating systems and the capacity of sharing applications and data across platforms, consumers will begin to focus on OS rather than on brand.
FORBES: Apple To Dominate Tablet Market Through 2015, Google Takes Smartphones
The priority becomes less about promotion and more about creating, curating and sharing relevant content to connect with decision makers in ways that give them more confidence in our brand and more reasons to be advocates of our technology and services.
Not everyone agrees that a pro-Brand X ruling would seriously damage the cable industry, since phone companies haven't been crippled by line-sharing.
The launch of our new magazine tablet app is ushering in a next-generation brand door for those consumers who want the familiarity of print, the underlying depth of a digital site and social sharing unified in one place.
FORBES: Inside Forbes: How a Magazine Can Help Drive a Powerful Digital Publishing Platform
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