Following that, they often enter into a relationship with that brand and share their experience online.
Patek Philippe remains by far the leading haute horlogerie watch brand with 23.6 percent of brand interest share.
If you over complicate your businesses process or communications message, people will find it difficult to connect with your brand and share your story.
FORBES: What Are Some Valuable Business Lessons One Can Learn From Jay-Z?
Ford has led the way by increasing Ford brand market share three years in a row, to more than 9 percent last year from 7 percent in 2008.
FORBES: Not Just California Dreamin': Detroit 3 Conquesting The Surf
Having extraordinary products and services and the ability to bundle them (in real time) in ways that individual customers will find irresistible further enhances your brand and share of the sales wallet.
Today a large percentage of the "import brand" share of the U.S. market -- more than 50 percent of the total light-vehicles sold here -- are vehicles built by Americans in foreign-managed factories on U.S. soil.
Gillette found its Duracell brand losing market share to domestic battery makers in China because many Chinese consumers didn't want to spend much on batteries.
For the first time Thompson is forcing brand presidents to share some basic information, like how they have learned to improve quality or manufacture cheaply.
The Coke brand had market share of about 17% in the U.S. in 2009, much higher than its primary competitor Pepsi, which had less than 11% market share.
FORBES: Coca-Cola Not So Sweet, Shares Likely To Leak 10% Down To $60
As Messrs Burrough and Helyar recount, firms such as RJR Nabisco suffered long-term damage to their brand and market share due to aggressive cost-cutting that was driven by the need to pay off debt and interest.
ECONOMIST: Will private equity behave any better in this downturn?
She said she relished the chance for her "ethical fashion" label, which she describes as a Nigerian-Italian brand, to share a platform with accomplished designers such as South Africa's Kluk CGDT -- jointly named alongside Nigeria's Maki Oh as "designer of the year" at the event.
CNN: Fashion week in Lagos: Putting African designers on the map
Perhaps the most glaring example of a disconnect from the above chart lies in the fact that 49% of marketers rate forwards or shares of ads or other content online as a strong influence on their engagement measures, but just 15% of consumers say they feel engaged or invested in a brand when they share an ad.
The Jordan Brand commands a 56% market share in basketball, while the Nike brand has 37%.
She and her husband, SurveyMonkey CEO David Goldberg, share a brand-new 9, 000-square-foot mansion.
She and her husband, SurveyMonkey founder CEO David Goldberg, share a brand-new 9, 000-square-foot mansion.
We asked marketing leaders from Bonobos, Gilt Groupe, Home Depot, Juicy Couture, Lucky Brand and Sears to share their tactics.
FORBES: Last Minute Holiday Marketing Tips From Six Top Retailers
Their brand is holding market share, the relationship is good, the top of the agency is involved, and the ideas are challenging.
With better economic growth prospects and lower competition among major western brands than the U.S., international markets provide an opportunity to gain market share and brand recognition.
FORBES: Gap Is Dressed To Impress In These Three Growth Markets
As a publicly traded pure play in residential security, ADT has an advantage in its recognizable brand, its dominant share and cash-flow-rich economics similar to those of cable television.
FORBES: Why Spinoff Stocks Are Sizzling (And Should Stay Hot)
Discover has made some aggressive moves to increase its brand awareness and market share in recent years, but it will be facing a sharply consolidated market in which the biggest competitors hold overwhelmingly dominant positions.
One in six said it was to learn what experiences other customers were having with the brand and a similar percentage said they were socially connected because they identify with the brand or want to share thier experiences with others.
"We've departed from industry convention in many of our premium product, marketing, sales and service approaches, and it's worked out pretty well, with Genesis and Equus now delivering a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry, " said John Krafcik, president and CEO, Hyundai Motor America.
ENGADGET: Hyundai unveils HCD-14 Genesis concept: suicide doors, gesture and eye controls
The Jordan brand has a 58% market share in the U.S. according to SportsOneSource (the Nike brand commands an additional 33%).
FORBES: Michael Jordan Hosts $3 Million Obama Fundraiser In New York
If denominationalism simply denotes a "brand" vying for market share, then let denominationalism fall.
WSJ: Russell D. Moore: Where Have All the Presbyterians Gone?
But bulls put forward a few reasons for hope here including powerful brand awareness and large market share.
Customers are in control, and everyone throughout your organization needs to understand the feelings your brand wants its customers to share.
Though flagship brand Marlboro actually increased its share slightly to 43.6 percent of the shrinking U.S. market customers still bought 5.5 percent fewer packages.
Conversation: What share of your brand users recognizes and stirs buzz?
FORBES: How Strong Is Your Brand In The Social Context? Here's How To Find Out
Leveraging emerging media technology like Deloitte Brand Experience allows us to share the very best in documented encounters and great ideas by stakeholder, category and industry.
应用推荐