The ability to identify that one terrific, specific thing that consumers want and need that sets a brand apart still remains an unequivocal branding advantage.
It's up to them to determine how to position the brand in a way that sets it apart from all the rest.
The MDC's Tendai Biti, who currently serves as finance minister, told the BBC the document was the "midwife" to a brand new Zimbabwe as it sets out people's rights, devolves some power and sets up a system of check and balances for those in authority.
Home improvement chain Lowe's, for example, now offers two home automation sets under the Iris brand.
Simply put, blogging helps to brand you as an expert and sets you apart from your competitors by educating your prospects and your clients.
My contention is rather simple: Real pyrotechnics happen in Silicon Valley when an imaginative entrepreneur, often not a super-geek, ignites an idea and sets a truly unique brand agenda.
The requirements to successfully reinvent has moved away from the corporation and its brand(s) to being more dependent upon the skills sets and capabilities of its employees who must be more entrepreneurial than ever just to survive.
FORBES: Entrepreneurship Isn't Just a Business Term Anymore; It's a Way of Life!
Brand-name drugmakers then usually sue the generic companies, which sets up what could be years of expensive litigation.
What sets Oprah apart is her empathy, the cornerstone of her personal brand.
FORBES: Oprah's Silver Bullet: The Magic Behind Her Personal Brand
Two Pioneer-brand players and one Elite-brand unit take full advantage of HDMI 1.3a output capabilities along with unique feature sets that give consumers a choice for interactive home theater source needs.
ENGADGET: Pioneer intros BDP-120 / BDP-320 / Elite BDP-23FD Blu-ray players
Samsung has benefited from high brand recognition in India, thanks to the company's household appliances, such as television sets and air conditioners.
In my mind, however, what really sets Mr. Stern apart from other North American sports leaders is the ability to market the NBA brand globally.
FORBES: Savvy and Shrewd Summarize Stern's Leadership Legacy as NBA Commissioner
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