If your brand wants a nod from mom, adjust the positioning to show how a brand embodies sense of accomplishment and delivers on social responsibility.
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In usual form, she was lively and energetic, firing off her iconic brand of common-sense money advice.
Bob Pittman has a sixth sense about brand reinvention.
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Even more importantly your search visibility can be enhanced by rolling out a strategy that makes sense for your brand and locations.
It must carefully assess which associations, merchandise-wise and otherwise, make sense for the brand and what it stands for in the minds of consumers.
Singer Lady Gaga has used Twitter and an outre fashion sense to build a brand around herself.
There's an insecurity beneath the blithe Brazilian brand, like the unease you sense in those who strut Rio's beaches, worriedly checking themselves in every car window.
With that glorious high-res display on the Chromebook Pixel, it only made sense that Google released a brand-new photo app to go along with it.
For some buyers, particularly Asian buyers, branded projects like the Ritz Carlton Residences at LA Live have been alluring for the sense of stability a global brand name elicits.
This is not just the result of being a high-quality product, but that those who oversee the brand are (in a good and necessary way) paranoid enough to sense when changes in market conditions are taking place and a reassessment of a brand is required.
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"It's a great brand, and it makes a lot of sense for Berkshire, " said Berkshire shareholder Paul Lountzis of Lountzis Asset Management LLC.
Before it took on its rebranding exercise, the organization made sure it had a definite sense of how it wanted its brand to be perceived.
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The payoff has been a growing community built around the brand promise by supporters who have a strong sense of ownership in Change.org and how it delivers.
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Lastly, but perhaps most important, make sure your brand and your people are motivated by a clear sense of purpose.
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Steven Fielding, at the Centre for British Politics at the University of Nottingham, told CNN it seemed News International had decided the brand was so badly damaged that it made more sense to close the paper.
Now she is using her style sense to start her own luxury lifestyle brand, AERIN, which will offer accessories, jewelry, eyewear, home products, and a beauty line to be sold into department and specialty stores as early as early 2012.
Scary in the sense that if you are a given brand in any category and even though your loyal customer has remained loyal for X number of years regardless of price, said customer is now willing to turn their back on you all for the sake of saving money.
An analogy here would be trying to prove that brand advertising results in greater revenue, it intuitively makes sense but is difficult to prove.
First in what sense can a celebrity be a spokesman for a brand?
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Unlike most musicians who snag endorsements off mainstream record success, London has managed to build brand connections off the back of a few mixtapes and a sense of style.
In the meantime, Marchionne is opening the U.S. to Alfa again via the 4C, a two-seat sports car that makes sense as a wedge for re-establishing the brand in the United States.
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This system increases the sense of community, belonging, and personalization that the brand works hard to create.
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Men who used the generic battery later rated themselves as significantly less attractive than brand-name battery users, and felt that they had a lower sense of self-worth.
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The property, while well built, lacked key features integral to the Four Seasons brand, and also was deemed not "African" enough, lacking a sense of place in its unique setting.
Brand marketers have tried appealing to people's emotions as well as to their sense of reason.
The Smuckers would also like to convince Wall Street that the Crisco part of the deal makes sense, even though they weren't initially keen about picking up a sinking brand in a troubled category.
When you have a company with a really strong sense of team and values that consistently impresses the people it interacts with, the brand might ultimately reflect that out in the real world too.
Indeed, on very large stones of 20 carats and up it may make sense for a jeweler to take no profit: The monster pieces draw attention to the brand.
We want to be part of the big party and have our brand affiliated with this pro sports team or that tournament, without really critically assessing whether it made sense.
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With her design sense, style, looks and way of comporting herself, she brings glamour and elegance to a brand once known for its brawny architecture, gold-heavy interior design and the macho projections of its founder.
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