They can be used for brand security and supply chain tracking of foods that normally can't be tagged with traditional bar codes.
"This is the equivalent of a death penalty for a Web site, " admits Fred Felman, a spokesperson for MarkMonitor, one of the brand management and security firms that would be accredited by the program.
As Chinese businesses look around America for bargains, they will get a mixed reception: sellers are eager for China's cash, but worried about the survival and security of Brand America.
Rogue employees, uninformed employees, network vulnerabilities, malicious apps, and insecure social media management platforms all pose potential threats to the security and protection of a brand on social networks.
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Make yourself known as a brand name that says value, service and security and you've got a new customer.
As a publicly traded pure play in residential security, ADT has an advantage in its recognizable brand, its dominant share and cash-flow-rich economics similar to those of cable television.
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Additionally, the bank has served as an incubator for social programs including the youth music group Companhia Bate Palmas, a vocational school, food security projects geared toward women, a general store and Palma brand clothing and cleaning items.
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There are elements of the Republican brand that still appeal to the masses, such as smaller government, fiscal restraint and national security.
In continuing their purchases of adjacent vendors in the security space Sophos is executing on the one-stop shopping model that relies on brand and channel to succeed.
The Brand Keys 2012 Customer Loyalty Engagement Index reveals that consumers choose laptop computers on the basis of anything but security.
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