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The Buzz Index overall score is simply the sum of five main factors: Brand Satisfaction, Brand Momentum, Personal Promotion, Digital Media and Traditional Media.
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Some of this is fairly straightforward: Every survey respondent who currently drives an Audi, for instance, and is considering buying another one boosts the Brand Satisfaction score for Audi.
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Joyce conceded that the airline had been hit hard by industrial action, however he said that the airline's brand and customer satisfaction ratings had improved "signficantly" since the grounding.
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At the speed of light, I can express my satisfaction or dissatisfaction about a brand to a large, attentive audience connected to me.
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That image smug self-satisfaction might not be the one the AOL brand wizards really want to leave viewers with.
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More than this, as is true of every super service brand, management empowered those on the front lines to do the right thing to preserve customer satisfaction.
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We take customer satisfaction very seriously, and believe that his commentary takes an irresponsibly broad swipe at the GMC brand and dealers.
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