Although Chevrolet brand sales grew 6.3% to almost 961, 662 vehicles between January and the end of June, that rate is less than half the rate of overall U.S. auto sales which increased 15% over the same period.
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Fiat saw sales fall 4%, but its Alfa Romeo brand saw sales collapse by a third.
The iconic British brand reported sales were up 11% in the quarter ended March 31, led by China and Hong Kong.
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Once the patent expires, 80% of the brand name sales can vanish within a year as generic competitors reach the market.
World-wide, Audi's sales through the first two months of 2013 are up nearly 10% to 221, 800 cars 400 short of BMW-brand car sales.
For every Chinese buyer who trusts a familiar brand or sales agent, many more will figure that a native developer has a better product.
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While popular wisdom is that any publicity is good publicity, academic research has largely shown that negative word of mouth hurts company brand and sales.
Ford (F) is a much smaller player in China, but the brand recorded sales of 70.510 units in December, up 43 percent from a year ago.
Likewise, Lincoln has been promising to get serious about its brand and sales again as it introduces one all-new product during each of the next four years, beginning with a greatly restyled and upgraded MKZ sedan that Lincoln teased at the Detroit auto show in January.
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Any attempt to do so will simply destroy the brand and forfeit sales to competitors.
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Do customer reviews peppered with grammar mistakes and typos hurt your brand and dampen sales?
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Retailers are more likely to want to carry accessories from a brand with significant sales volume.
Jeep sales increased another 10 percent last month to give the brand its best September sales in six years.
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Retailers often mimic the trademark and packaging of a top-selling brand to stimulate sales of private label offerings.
This is something that everyone, from brand managers to sales force, needs to participate in if you want to get the greatest value.
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While social games have the potential to help companies drive brand awareness and sales in new ways, there are challenges to creating such games.
Having Wade stand out for a new brand could help sales.
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Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 120 countries.
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As the armor of horizontal sites like Groupon and LivingSocial begins to dent due to aggressive contract terms, saturation by deal seekers, and shaky financials, market forces are shifting in favor of deal sites from local and niche publishers with an audience, brand authority and sales team already in place.
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You can also combine brand-name coupons with sales to generate savings that make the brand name item significantly cheaper than the generic equivalent.
Liz Claiborne's declines were offset slightly by sales of the company's Kate Spade brand, which increased comparative sales by 44% during the quarter.
When done well, this exchange is organic and will drive sales and brand loyalty.
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While Facebook remains a relevant channel for user acquisition, enterprises rely on their own communities to drive sales, brand advocacy, social sharing and community ideation.
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Most industries have learned how to harness the power of the Internet, social media and mobile platforms to build their brand image and increase sales.
In the second quarter, ending June 30, LOFT posted a 55% increase in its e-commerce sales, while the Ann Taylor brand had a 29% jump in online sales.
Jeep, its second largest brand, grew its sales 111% to 28, 480.
Not only can it can hurt stock value as it did with Steve Jobs, but it can also damage profit, sales, brand image and even employee morale.
Well, not actually Michael, but his estate, which was able to cash in on the phenomenal Michael Jackson brand name with music sales, concert films and a super deal with Sony.
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