Search and discovery of rogue accounts via regular crawling of networks to identify brand risk and potential misrepresentation by outside parties.
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Thus, even as it is enjoying unprecedented attention and success, cloud computing is beginning to face the temptations of the old ways, and as a result, put the long term brand at risk.
Brands that miss the mark will put revenue, loyalty and hard-earned brand equity at risk.
Why, I wondered, would one of the most well-known, respected, and historic couture houses put its considerable and longstanding brand equity at risk?
The sagas of Michael Vick, Kobe Bryant and numerous baseball juicers have combined to make major brand marketers more risk averse than ever these days.
Losing control of their brand is the biggest risk for luxury firms expanding abroad or venturing into a new line of business.
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But the extension of an institution's brand is not without risk.
This posture keeps the company on the cutting edge of technology and builds its brand image while limiting investment risk.
When you move your data to the cloud, you must consider the risk to your brand should a breach occur.
Just like a sports team, the infrastructure, brand history and tolerance for risk-taking are important elements in a marketer's success or failure.
Changing a logo is a major undertaking and risk for a brand.
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Having bought Gucci shares relatively cheaply, Mr Arnault might be wise to sit on his stake rather than risk damaging the brand.
The answer was simple: these people had so little money that they just could not afford to risk buying a brand they did not know and trust.
"We wanted to expand the brand presence quicker and de-risk the business model, " says Karen Luey, chief financial officer of the Emeryville, Calif.
He's limiting his risk by focusing on brand-name properties "I'd be somewhat reluctant to go out with an unknown play, " he said and brand-name performers.
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Mr. Jung, who attended the Korean federation's Stanford program, says he wanted to learn about risk management and creating brand value through cases studies of business successes and failures.
Yet another example of a company taking a calculated risk to set its brand apart is Cadillac which is suggesting that seekers of high performance cars give credit where credit is due.
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There's risk in the Corvette's brand of ancestor worship.
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The FDA announced this morning that it is recommending the bedtime dose of Zolpidem (brand name Ambien) be lowered due to the risk of next-morning impairment.
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And as the company moves into 2012, it will serve up continued innovation and risk-taking in the name of brand-building, Allen said in my recent interview with her.
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Her decision "relieves House GOP leadership of an unflattering distraction who not only perennially put an otherwise safe GOP seat at risk but damaged the party's brand nationally, " David Wasserman, analyst of House elections for the Cook Political Report, wrote Tuesday.
"However for a relatively unknown brand to push the size barriers this far is a risk, " he added.
Is there a risk of alienating customers who never initiated a brand switch but are forced to make a change anyway?
Do you really want to interject your brand into a politically charged moment like that, and risk offending 48% of your GOP-voting consumers?
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Neiman may now expand overseas, where its brand name already has cachet a move not without risk.
Yesterday the Food and Drug Administration told doctors to stop prescribing the top 80-milligram dose of simvastatin, also known by the brand name Zocor, to new patients because of a heightened risk of muscle pain.
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Good governance is no longer just for companies that are regulated by the likes of the SEC and FINRA. Companies would do well to start laying the groundwork for successful social strategies, or else risk suffering any of the numerous ill effects on brand reputation.
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So, ironically, the risk of miscommunication is greater with a close colleague than a brand-new coworker.
It also recalled a brand of gummy candies sold in five of its stores amid the potential risk of metal contamination.
Charlie Cole, VP Online Marketing at Lucky Brand, illustrates the importance of respecting your consumer relationship by being careful not to risk a long-term relationship by overly pushing short-term sales opportunities.
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