Despite its most recent Apple Maps faux pas, despite the passing of its legendary founder, Steve Jobs, Apple continues to get the formula for leading edge brand right.
The bottom line is the Great Apple Maps Debacle of 2012 has the potential to erode the trust that Jobs built with customers, and the Apple brand right along with it.
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If Europe's Philips brand is right, those lamps could soon be history.
"I don't want some brand trophy right now, especially one as easy as Prada, " Priscilla Glover told The New York Times in December 2001.
Which, speaking of exemplars, brings me to the latest and greatest first-to-do-it-right brand, the iPad.
What counts is, Smith is the right brand of coach for Oklahoma, as is Lananna for Oregon.
When a brand gets it right, loads of customers worldwide will be with you for life, and the business can grow kinetically.
So the brand means the right thing to me, which is quality.
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Earlier in 2012, the brand led some right-wing consumers to go elsewhere for their daily cup of Joe after it supported a gay marriage bill.
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"If you can get the brand onto the right wrists, you can get a kind of cult following, " says LVMH's U.S. watch chief, Susan Nicholas.
Fears about not having the right brand of trainers or electronic gadgets for children meant that parents in the UK, particularly those on low incomes, felt they had to buy these goods, even if it meant getting into debt.
Headphones have become a fashion item (or so I am reliably told - and I only hope I've bought the right brand for younger son this Christmas) and HMV is now the market leader in this increasingly pricey ear-ware.
You could say that the movement has created a global brand in its own right.
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Success in media-related brand building involves the right mix of market analysis, effective communication, the ability to build relationships, organization and persistence.
After 47 years, the Super Bowl has become a powerful brand in its own right, able to deliver millions of viewers and demand millions of advertising dollars.
An established brand in its own right, Sex and the City is cosmopolitan - its cocktail of choice as well as the lifestyle celebrated in the newspaper column turned best-selling book turned blockbuster television series turned A-list film.
When we met with Finnish startup Aava Mobile today, they pulled out the same old prototype phone... then, to our great surprise, dropped a brand-new device right alongside to show us how their Moorestown-based ambitions have grown.
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"The key to this business is understanding what branding is and choosing the right products to brand, " says Norman.
Mr. KURT ANDERSON (Political Consultant): The brand has got some trouble right now.
Play it right and these brand advocates will create high-quality content for you in a variety of ways, without being paid.
Last week, Gradiente SA started selling smartphones with the iPhone brand after winning the legal right to use the name in Brazil.
And a former president of Italy, Francesco Cossiga, with the same purpose in mind, launched a brand-new centre-right party, which has attracted about 50 members of parliament (but has promptly run into problems with its leader).
They hardly sparkle with the sunshine pop of the Beach Boys or the gleaming funk of Dr. Dre, but Feist's pleasant brand of melancholy strikes the right mood for winding in (Unintelligible) city, feeling comfortably lost and alone.
But, based on my assessment, the brand is starting out on the right foot.
These companies get exclusive sponsorship rights for their categories--that is, the right to associate their brand with the games.
The key to leveraging any brand is targeting not only the right audiences, but linking with the like minded.
But he said after "pump-priming" the brand, it was now the right time to look for others to come forward to support it.
The have an established level of brand equity which earns them the right to be creative, fun, offbeat, wacky even in their tagline.
No matter what size your business is, you need someone in a similar role to ensure your brand is always going in the right direction.
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