Just one single negative review apparently affects our brand-buying decisions.
Dorie Clark is the author of the newly-released Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013).
Dorie Clark is CEO of Clark Strategic Communications and the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013).
Dorie Clark is CEO of Clark Strategic Communications and the author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press).
Dorie Clark is CEO of Clark Strategic Communications and the author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2012).
Dorie Clark is CEO of Clark Strategic Communications and the author of the forthcoming Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013).
Dorie Clark is CEO of Clark Strategic Communications and the author of the newly released Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013).
As I observed in my review of the Cadillac XTS, GM's luxury brand got out over its skis a bit with the CUE system.
Rahim Kanani: In the Stanford Social Innovation Review feature article on your research, you discuss how brand management is not simply about fundraising and consistent colors, but that strategic branding can ultimately drive broad, long-term social goals, while strengthening internal identity, cohesion, and capacity.
Not all consumer entries will be posted, since VW said it will review all submissions to pick the most compelling ones that relate to the brand.
Review training materials and verify that they convey the spirit and the excitement of the brand to your associates from top to bottom.
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