As such, typical brand research studies are failing us: they net opinions that are often inaccurate and insight-free.
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Unfortunately, most brand research studies take too long to set-up and administer, and are not timely enough to optimize campaigns.
FORBES: A Common Sense Approach To Measuring Brand Perception
The result should be on-the-fly brand research that enables you to re-craft your messaging mid-campaign as well as giving you a tool to focus the keyword lexicon, or banner and display spend.
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According to 2011 Brand Keys research, Merchandise Range drives loyalty for discount and online retailers, and Store Reputation drives the loyalty for department stores.
Group firm CG Foods' Wai Wai, a popular brand of instant brown noodles, was ranked as Nepal's top consumer brand by research firm acnielsen last year.
The method of engagement research by Brand Keys has been validated by the Advertising Research Foundation.
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You can even use these research tools to conduct your own personal brand and career development research.
The Acoustic Research brand is marketed by Audiovox Accessories Corporation, a wholly owned subsidiary of VOXX International Corp. (NASDAQ: VOXX).
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Brand Keys proprietary research points to a split: rational factors make up only about 30% of why we choose what we choose.
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The JDRF awarded 500 research grants last year, although it thinks it can achieve more by moving toward fewer but bigger fixed-term collaborations with brand-name research institutions like Columbia and Harvard.
The next year Du decided to set up a brand-new research lab in Shanghai, which has a good supply of disciplined scientists and is cosmopolitan enough to lure back other Chinese scientists from U.S. drug firms.
Woods is still the most dominant brand in the sport, delivering nearly 50% more airtime for sponsors than McIlroy in 2012, according to a study done for Forbes by brand analysis and research firm Repucom.
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But when it comes to exposure, Woods is still the most dominant brand in the sport, delivering nearly 50% more airtime for sponsors than McIlroy in 2012, according to a study done for Forbes by brand analysis and research firm Repucom.
FORBES: Tiger Woods Delivered $6 Million More For Sponsors Than Rory McIlroy In 2012
Brand Keys was selected based on the transformational nature of our Digital Platform GPS: groundbreaking syndicated research that links brand strategy with digital communication platforms, enabling brands to locate the spot where strategy and technology intersect.
Meanwhile, Father's Day spending is expected to drop 5% this year from 2008, according to a recent survey from market research firm Brand Keys.
Lexus luxury brand, according to research firm Strategic Vision.
Thus Shanghai boasts brand-new universities and research centres (bearing the logos of American as well as Chinese companies) while Trenton, New Jersey, suffers from shuttered factories and gang-infested streets.
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Because generic companies tend to challenge patents of every successful drug, the FTC's position would impose onerous legal costs on brand-name drugmakers and limit their ability to fund expensive research to create new drugs, said the Pharmaceutical Research and Manufacturers of America, which represents brand-name drugmakers.
Chris Malone is chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
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This article is by Chris Malone, chief advisory officer of The Relational Capital Group, a research-based, brand relationship marketing firm located in Philadelphia.
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Certainly, the best-known schools often have strong research reputations to match their brand recognition in the wider world.
It takes a scientifically tested, research-led approach to brand valuation in to quantify brand popularity and relevance within the real-life cultural interests of consumers.
"Some companies are just starting to understand the benefits of having their employees understand the internal CSR field, " says Chris Coulter, president of Globescan, a research consultancy on reputation, brand sustainability and trends.
Brands need to up their game these days, as consumers increase their expectations of brands they do business with, as Forrester has discovered in doing research for its 21st Century Brand Marketing Playbook.
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Rahim Kanani: In the Stanford Social Innovation Review feature article on your research, you discuss how brand management is not simply about fundraising and consistent colors, but that strategic branding can ultimately drive broad, long-term social goals, while strengthening internal identity, cohesion, and capacity.
Research showed there was no national brand in the car wash industry, with the largest company having approximately one hundred locations.
On Tuesday, October 11, 2011, at 12:00 PM (EST) in a webinar hosted by the Advertising Research Foundation, Amy Shea, Brand Keys EVP Global Brand Development, will present the findings from a new study extending the body-of-knowledge on how humor can build brand equity.
Developing a reputation for advanced research into critical diseases could help its brand.
Hand noted that Minor League Baseball will be looking to add staff to accomplish its goals with Project Brand, and will have a particular focus on research and analytics in the near term.
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