His latest ventures are the creative networks Planet Illogica and the clothing brand California Christiania Republic, designed as a tribute to an artist enclave in Copenhagen.
By branching out and working with Cho as well as keeping a firm focus on deeper interaction with the customer in mind when it comes to the brand, Banana Republic could very well be leading the way for retailers to begin carefully considering the influencers they decide to partner alongside.
It offers the last chance for a big car maker to gain a Central European brand on the cheap, now that Volkswagen owns Skoda of the Czech Republic and Renault has Dacia of Romania.