In the case of Classic Gold, they have obviously decided that Tony Blackburn represents the "brand" of the personality radio DJ, the "way it used to be" if you like, and if that suits their "audience profile" then so should the "brand" of music that a DJ of that school judges to be appropriate.
BBC: NEWS | Entertainment | Blackburn victory over Cliff ban
Bottom line, I believe that as Google moves forward with its mega-deal, it should take a hard look at who it is and what the Google brand represents to consumers, and make this the focus of its efforts.
She says that her community members sometimes call her Miss Vodacom, because she represents the brand.
Last month, Orla Kiely opened a flagship store in the U.S. Located in a historic building on Mercer Street in the heart of New York's SoHo neighborhood, the 2, 300-square-foot retail space represents a major step in the brand's expansion plans.
WSJ: The Pluck of the Irish | Designer Orla Kiely's Global Ambition
Mayer says the franchise represents smart brand building and characters that people have an affinity to.
FORBES: Disney Princess Tops List Of The 20 Best-Selling Entertainment Products
More than ever, and especially in a social world, our cover strategy represents the door to our brand.
FORBES: Inside Forbes: How a Magazine Can Help Drive a Powerful Digital Publishing Platform
Its brand rests on the idea that it is represents luxury goods made in Britain.
It will adorn a new crossover that represents a big departure for the brand in terms of styling.
FORBES: Jeep Revives Cherokee For 2014 With Polarizing New Design
The Executive represents a new distinctive, sophisticated design for the Beats By Dr. Dre brand that focuses on craftsmanship using premium materials such as aluminum alloy, stainless steel and leather.
On the web, social media represents one of the best ways that marketers can get their product or brand in front of women, especially moms.
Berkshire knows what the Buffett brand is and what it represents.
This represents a compelling opportunity to extend the TechCrunch brand while complementing the great work of sites like Engadget and Switched.
FORBES: Armstrong Makes A Move on Silicon Valley as AOL Buys TechCrunch
Ask yourself if your packaging appropriately represents you and your brand, and elevates your content to the next level.
Brand advertising--rather than begging for clicks--still represents the majority of most advertisers' budgets, says eMarketer analyst David Hallerman.
Because generic companies tend to challenge patents of every successful drug, the FTC's position would impose onerous legal costs on brand-name drugmakers and limit their ability to fund expensive research to create new drugs, said the Pharmaceutical Research and Manufacturers of America, which represents brand-name drugmakers.
With a history that spans more than 100 years, the Georg Jensen brand has a deep heritage in high-end silver goods and represents quality craftsmanship and timeless designs.
FORBES: Georg Jensen Sold To Investment Group For $140 Million
If you answered yes to any of the questions above, it may be time to consider a new logo that better represents your brand.
FORBES: Starbucks, HTML5, The Gap And More Lessons On New Logos
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