Another new venture in technology journalism, Kernel Magazine has also launched in recent weeks, though with a more gossipy brand of reporting than that promised by Matter.

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The strong brand and solid, experienced reporting still brings in readership even in a financial news world dominated by Thomson Reuters and Bloomberg.

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Brand immersive apps will make new media reporting look archaic.

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The CDP calls water a strategic opportunity to improve financial and brand performance with 71% of respondents reporting a total of 319 water-related opportunities, such as the sale of new products or services.

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Its earnings report reflects this with the results of the luxury brand segment treated as discontinued operations for accounting and reporting purposes, the company said.

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The Toyota brand is also enjoying rising U.S. sales, reporting 1.399 units through August, a 30% increase from the same eight months of 2011.

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The Xinhua reporting was notable in that it was the second attack on the iconic American brand in as many weeks.

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