Back then, investors were attracted to large cap stocks with a dominant market position, strong brand recognition and dividend history.

FORBES: Investor Illusions

Both of these brands have performed well in their respective segments driven by strong brand recognition and new product launches.

FORBES: Quick Take

And while Iomega may be onto something, by building digital music players and digital photography products, it is entering markets that already have well-entrenched players with strong brand recognition.

FORBES: Ten O'Clock Tech: Iomega Breaks From The PC