This issue being the yearly ranking of Western celebrity brand buzz, I'm inspired to note that marketability does not necessarily equate with contributions to culture.
Many people in China are eagerly awaiting the day when the first truly global Chinese brand enters the top-10 ranking of the world's most valuable brands.
Signet has attempted to gain an injunction to prevent the brand reappearing on Ratners Online, a jewellery e-tailer Mr Ratner hopes to launch in September with second ranking UK jewellers chain Goldsmiths.