Or shop around to see how the brand can punch above its weight?

FORBES: Are Brands Going Small To Think Big?

That said the "Virgin" brand has tended to punch above its weight - and, actually, the "Northern Rock" brand has also had clout, even since it fell into the morass.

BBC: Will Virgin plus Rock challenge the big banks?

Because when it comes to your brand, one thing you never want it to be is a punch line.

FORBES: What Do You Get When You Cross a Tablet With a Smartphone and a Notepad?

The makers of Punch started with the idea that creating media for a brand-new medium, tablet computers, requires a whole new approach.

FORBES: Satirical iPad App Punch Hires Vanity Fair Veteran Jim Windolf as Editor