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In the market place we are winning by stressing our global brand, product quality, high performance, reliability and customer service.
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Product sales are based upon product quality, brand recognition and brand loyalty.
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Especially if they offer a quality product or exude a positive image or brand.
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Ms. LEE: Kids are brand-oriented and they know that Pizza Hut is a quality product, and so we do use a lot of brands.
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But he maintains being American-made is what gives his brand its allure and allows him to ensure the quality of his product every step of the way.
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This is not just the result of being a high-quality product, but that those who oversee the brand are (in a good and necessary way) paranoid enough to sense when changes in market conditions are taking place and a reassessment of a brand is required.
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Companies must maintain "good housekeeping" during a recession, such as product quality and good distribution systems, but he suggests that clear brand association and leadership comes through communication.
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"The LEGO company is a renowned global brand, synonymous with quality, design and most importantly, fun, " said Patrick Sullivan, director of product management at Belkin.
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In 1990, when GM initially invested in Saab, the thinking was that GM could help improve Saab's quality and overall refinement, while the Swedish brand would add some luster to GM's generally dull product portfolio.
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