Presumably, it will focus not only on opening new locations, but will follow in the footsteps of other brands that have bought back control from JV partners and place priority on brand experience and customer service.

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Also, said Allason, Shutl is acting as middleman between the couriers and retailers and to be successful in building such a brand, quality control has to be top priority.

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In 1979 3M revamped its technology--sold under the Opticom brand--to allow it to recognize two different priority levels: a high level for emergency vehicles, which could force traffic lights to change immediately and a lower level for transit vehicles, which could hold off changing the light entirely if changing the light to green would snarl traffic.

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In exploring the long-term options for his iconic media brand, being able to live out his golden years in the legendary Playboy Mansion was a major priority for Hugh Hefner, as I noted earlier.

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