The brand focuses primarily on coffee and coffee based drinks and with this move, it places McCafe in direct competition with Starbucks, Second Cup, Coffee Time and Tim Hortons.
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Confronted with these problems, the company has embarked on an ambitious plan to add new flavor to a brand previously associated primarily with value.
Over the past few months, we identified over 25, 000 tablet owners online, using our polling application that is spread across hundreds of websites, and segmented all of these people based on the brand of tablet they primarily use.
Fourgeaud, 32 and Kallio, 33, are also on the hunt for Series A financing, but potential investors will note that neither come from the world of car making, with Fourgeaud steeped in mobile and social media, and Kallio primarily a brand designer.
If one shopper primarily buys one brand of cleaning product, but the store profits more on a different brand, the store can encourage that one shopper to try the new brand by introducing a personalized coupon.
This increase in sales was primarily due to strong brand positioning of the company.
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While Diamonds are Forever may have boosted the visibility of certain products -- diamonds for the movie came from the David Morris brand and the cars used were primarily Ford -- it was Nevada itself that received the utmost promotion.
That was primarily due to the discontinuation of the American Living brand, sold at J.
That was primarily due to the discontinuation of the American Living brand to J.
Who would have thought when the brand debuted in the 1950s that today it would survive thanks primarily to merchandise sales to women.
The Hollister brand offers a broad selection of apparels, accessories and personal care products, primarily targeting consumers in the age group of 14-18 years with the apparels carrying a laid back character associated with southern California.
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Also, as social media usage increased (primarily Facebook) over time by respondents, there was a measurable decline in specific product brand preferences in a majority of the product brand categories covered in the study.
Unifi, for example, developed its own brand of yarn called REPREVE, which is made from industrial waste and clear plastic water bottles, and is used primarily by apparel manufacturers.
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