Other companies have leveraged big data in sales strategy to improve selling, pinpoint customer motivation, and understand brand preferences.
It knows agents' incomes, broadband usage, brand preferences for jeans, beer and more.
Now, each time a customer downloads an application, you learn a little more about her brand preferences, leisure interests or professional leanings.
In theory all the rich data on Facebook-- such as age, gender, geography, schooling, entertainment tastes and brand preferences--are available to marketers whose customers give them permission to see their personal data.
Also, as social media usage increased (primarily Facebook) over time by respondents, there was a measurable decline in specific product brand preferences in a majority of the product brand categories covered in the study.
For Latino populations, that means finding ways to relate your brand and your messaging to Hispanic culture, lifestyle, language preferences, media use, technology adoption, etc.
Moreover, we believe Nike could recover its growth pace in China as it is taking steps to bring down its regional inventory levels, increasing its marketing activities to enhance its brand image, and realigning its product portfolio to suit Chinese preferences.
FORBES: Why Nike Will Outpace The Sports Apparel Market's Growth
So where Facebook derives preferences from your social graph, Tellagami has the potential to deliver actual brand recommendations based on something that a friend has made.
FORBES: Tellagami Makes Fast, Fun User Generated Video Content For The Mobile Generation
By doctoring authentic customer content to make it more uniform, a brand dismisses the tremendous diversity of people, tones, life phases, geographies, and preferences that make up the rich social web and the cultural differences between genders, generations, and geographies.
FORBES: Zapos, Zappoz, or Zappos: Why Typos Are Good For Your Brand
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