It has spent much less than competitors, and maintained good brand position.
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In 2012, the brand value of TCL had exceeded RMB 58.326 billion, continuing to hold the No. 1 TV brand position in China today.
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Even though the trend is clear these companies have continued pumping billions into the traditional TV networks as they spend to defend their brand position.
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Play Your Brand Position: As a marketer, one of the good things about going to SXSW is the ability to see how brands position themselves in the lifestyle space.
Her shtick: Figuring that most young companies had technology down, she could help them brand and position their products and services.
Hering is an affordable, stylish, middle class brand well position throughout big and mid sized cities at a time when incomes in Brazil are on the rise.
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No one will know who you are, what you stand for, and what you can bring to the table unless you define your brand and position it relative to your competition so you get noticed.
This makes the Beetle central to the carmaker's ambitions to revive the Volkswagen brand's position in the US market.
First, creating a global position for Chevy marketing matches the move that Akerson made earlier with the Cadillac brand to form a new position that he recently filled with Bob Ferguson.
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You need to make sure someone will actually buy your products and services and that you position your brand properly.
It's up to them to determine how to position the brand in a way that sets it apart from all the rest.
It means startups needs to discovery how they are unique and different to position the brand and carve out a competitive edge.
Whether the brand maintains its starship position is yet to be seen.
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If necessary, you need to re-brand and re-position your products and services.
They can spin your life and position your brand however they want.
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They not only have brand, and market position, but cash, assets, employees and vendors in position to help them be even more successful!
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Once you know how you want to position your brand in the minds of your audience, you can create your own branded online destinations.
Burger King is "focused on driving strong expansion in its many markets around the world, " and that "will strongly position the brand" to remain the No. 2 burger chain world-wide, he said.
You can position the brand as an ally to consumers in tough times with product development or sponsorship programs so the consumer can say 'I see by its actions that this brand is on my side.
Back then, investors were attracted to large cap stocks with a dominant market position, strong brand recognition and dividend history.
Sure, this is normal for actual glasses, but needing to torque a brand set of headphones into position did feel disconcerting.
They will be left with fewer readers (Mathew Ingram estimates that they have lost 15% of their audience since they instituted the paywall), a worsening financial position and a diminished brand.
"The strength of Nasdaq's brand and its pre-eminent position in the US equity market will make our single-stock futures offering a compelling choice for both retail and institutional customers in the US, as well as in Europe and beyond, " said Liffe chairman Brian Williamson.
Adding a brand like Aston Marton to their portfolio will position them right up there.
But it faces two big challenges - the dominant position of JustGiving as the recognised brand for online fundraising, and the inertia of the charity sector.
It will leverage Philips' strong brand, strength in innovation, and leadership position in these businesses, with Funai's strong presence in North and Central America - and Japan, and its supply and manufacturing expertise.
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Liz Claiborne, which also makes kate spade, Juicy Couture and Lucky Brand, said the transaction will strengthen its financial position.
Because generic companies tend to challenge patents of every successful drug, the FTC's position would impose onerous legal costs on brand-name drugmakers and limit their ability to fund expensive research to create new drugs, said the Pharmaceutical Research and Manufacturers of America, which represents brand-name drugmakers.
Inside the tech industry, companies eager to tap into all that excitement and potential revenue and brand-building are tripping over each other to position themselves as not just cloud providers but as real cloud providers, official cloud providers, the one-and-only-true cloud provider, and even as Wikipedia-approved cloud providers.
In the fashion industry, notoriously marked with changing tastes and short lived brand appeal, Polo seems to have an unassailable competitive position.
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