It takes a scientifically tested, research-led approach to brand valuation in to quantify brand popularity and relevance within the real-life cultural interests of consumers.
The wholesale channel allows Jones Group to cater to a broader spectrum of customers and helps it enter new markets and create brand popularity without investing too much.
The criticism wasn't shared, and the Missoni brand gained quick popularity with its original striped and zig-zag patterns.
But Bentley's chief shrugs off the suggestion that the brand's growing popularity among flashy celebs, the Osbournes included, could turn off buyers with old money--or turn Bentley into a fad.
But at the reading for her new book she advised brand-builders to throw popularity to the wind.
Facebook, you may be inadvertently bolstering the apparent popularity of the brand you are being critical of!
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The popularity of the brand grew quickly, helped by marketing and advertising campaigns designed to make customers sit up and take notice.
Some of the continuing popularity of the brand has to do with the cartoon The Clone Wars which is creating a whole new generation of Star Wars fans.
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The team, which won the Brazilian championship in 2011 and captured the Club World Cup in 2012, has been very creative recently when it comes to capitalizing on its brand as well as the popularity of other sports.
If their popularity dies, the brand either has to diminish the affiliation or follow the fate of the celebrity.
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What kept share from falling further was sales did beat expectations thanks to the popularity of its tween brand, Justice.
The trio didn't introduce the brand name until 1980 and its popularity quickly soared as consumers clamored for healthier beverage options.
Deckers Outdoor Corp. (DECK) is riding high today, after the company boosted its fourth-quarter guidance due to a surge in popularity for its UGG brand footwear.
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"We are steadfast in our belief that the power and popularity of the KFC brand in China will ultimately drive a full sales recovery, " said Mr Novak.
As her popularity rose, so did her brand, becoming much more than just a doll.
One company that has taken note of the surge of popularity is Van Heusen, a brand established in 1921 and known particularly for its dress shirts.
However, its popularity in the U.S. shows customers still have faith in the brand, although the company still faces lawsuits over accidents.
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