Epocrates ruled the mobile world during the now-quaint Palm Pilot era, building a brand that resonated with doctors.

FORBES: New Epocrates CEO Has A Tough Job Ahead of Him

Partnering with some of the best emerging tech start-ups to pilot their ideas with our brands allows us not only to develop cutting-edge brand activations, it also provides PepsiCo with access to some of the brightest minds in digital.

FORBES: PepsiCo10 Europe: Tapping the Next Wave of Digital Talent