Even the stadia are part of the Bundesliga's "Brand Germany" philosophy.

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Especially when marketing can ignite a movement that establishes a new culture, new philosophy, brand purpose, actions and behaviors.

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With 20% growth and 120, 000 pieces produced in 2011, this young brand is proving that their accessible luxury philosophy is catching on.

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LONDON, England (CNN) -- When Unilever launched its deodorant brand Axe it was quick to adopt the "sex sells" philosophy, adapting it to fit in with the 21st century.

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The luxury jewelry brand always emphasizes versatility in its designs and this new collection adds to this philosophy.

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But if they want to build a brand that lasts, Spears and Lopez eventually will have to embrace a new philosophy: Less is more.

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