We have to be able to rationalize what we do from a brand perspective and we have to be able to ensure that we have that sci-fi storytelling element to it.
"From a brand perspective Foursquare is still seen as a game in the eyes of many users and this may be seen as a move to add more credibility to its brand, " said Joe Ryrie, creative strategist at the Fig Tree Network.
BBC: Foursquare and Amex join forces in UK to offer discounts
However, as we see with the Limbaugh brand, too much focus can lead to brand habituation, from the perspective of the brand insiders, which makes the brand feel invisible.
Brand's perspective is that mental illness is more at fault in the attack than the influence of radical Islam and that root causes must be analyzed, as well.
By offering a brand new visual perspective that enables students to interact with 3D objects in virtual space, Vimensio is facilitating teachers to take a novel approach and challenge students in an engaging way that can inspire and motivate classrooms to conceptualize and learn in ways never before possible.
ENGADGET: Leonar3Do launches HelloVR, Vimensio platforms to bring 3D computing into the mainstream
It takes a bold move to help consumers see a brand from a different perspective.
FORBES: Hyundai's Challenge To Mercedes: Should Either Brand Be Nervous?
He will bring a new and fresh perspective to the brand but has also taken on the project of developing new complications and movements.
FORBES: Legendary Watchmaker Dominique Loiseau Joins Girard-Perregaux
The fresh outside perspective of a brand new chief contrasted with the tried and true ways of a guy who had been there for many years following a familiar but always challenging formula of trying to make our ads stand out amongst the intense competition between the advertisers on Super Bowl Sunday.
That desire led to us to create our first e-zine: Perspective: the Antidote to Brand Myopia, launching on Tuesday, November 13th.
Then again, when you put things in perspective, ZTE's a brand new player in this market and this phone is a strong early effort.
Ultimately, he likely made the right call from a PR perspective to stave off further short term brand agony, but his reputation is irreparable regardless in the lose-lose race created by his own hand.
From a marketing perspective, following the widely popular Kia hamsters, the company has cleverly introduced a new brand ambassador, the Space Baby, to its line-up.
应用推荐